Synthesia has introduced an option to create AI-generated avatars by recording footage of yourself using a webcam or mobile phone.
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British artificial intelligence startup Synthesia on Monday showed off a slew of new product updates, including the ability to create your own Apple-style key briefings using artificial intelligence avatars using just a laptop webcam or phone.
The seven-year-old company gets Nvidiasays new product updates will make it an all-inclusive video production suite for big companies, Rather than just being a platform that provides users with the ability to create artificial intelligence-generated avatars.
New updates coming to Synthesia include the ability to create AI avatars using a webcam or phone, “full-body” avatars with hands and arms, and a screen recording tool that shows an AI avatar guiding you through the content you’re watching.
What is synthesis?
Synthesia, which says nearly half of the Fortune 500 companies use it, incarnates artificial intelligence for a variety of purposes.
These range from creating customized training videos to guide employees through certain processes, or producing promotional materials that can be displayed via video instead of email or other text communications.
But this is not always the case. During the company’s first three years, Synthesia actually began trying to sell its technology to Hollywood agencies and big-budget studios, according to co-founder and CEO Victor Riparbelli. The company uses computer vision for artificial intelligence dubbing tools to make mouth movements in different languages more realistic.
“What we found was that the quality bar for anything we did with these people was so high that no matter what we did, we were just a small part of a much larger process,” Ripal Bailey told CNBC in an interview at the company’s headquarters. “London Office.
“What’s more interesting is the democratization aspect: There are millions of people in the world who want to make videos, but they don’t make videos today because they don’t have the budget.”
In an Apple-style keynote, Synthesia’s chief executive unveiled the company’s new product, pitching it as a more productivity-focused suite of tools for enterprises rather than just an AI-powered avatar. platform.
Use a webcam for an Apple-style keynote
One of the biggest new features the company showed off was the ability to create AI-generated avatars by recording less than five minutes of footage using a webcam or mobile phone. You can also copy your voice and have your avatar speak in many different languages
Normally, to use the Synthesia platform to create artificial intelligence avatars, you must physically enter the studio. Real actors went into the studio, recorded their voices, and performed their lines in front of a green screen that actually filmed the scene.
This is training data designed to provide Synthesia’s AI algorithms with facial and vocal nuances, resulting in human-like avatars that can speak in expressive ways. Earlier this year, Synthesia has launched new expressive avatars that can convey human emotions, including happiness, sadness, and frustration.
But now, Synthesia has launched new software that makes it easier for users to create their own digital versions from anywhere using just a webcam and Synthesia software.
The company has also launched the ability to create full-body avatars. This is different from Synthesia’s current avatars, which are limited to portrait views. Now you can walk into a studio surrounded by dozens of cameras, sensors, and lights and make an avatar that can move its hands.
Traditionally, artificial intelligence has had difficulty generating hands—usually because hands are only a small part of the human body and are often not the focus of visual content.
For the first time, Synthesia is also introducing the option to play AI avatar videos in any language they like, whether that’s English, French, German or Chinese.
Synthesia says that in the future it will be able to customize its AI avatars for different countries: for example, a Nigerian avatar could run users through teaching instead of an American.
Synthesia’s AI video assistant can generate summaries of entire articles and documents.
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Synthesia has also launched a new AI video assistant that can generate summaries of entire articles and documents. For example, this might be an HR professional creating a short video explaining company benefits.
Synthesia’s screen recording tool displays an AI avatar that guides you through what you’re watching.
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Another big feature the company is rolling out is a new screen recording tool that displays an AI avatar to guide you through the content you’re watching.
Don’t chase “PR moments”
In an interview with CNBC, Riparbelli described Synthesia’s goals as an enterprise-focused product overhaul that would make it more like giants like Microsoft, sales forceand skyrocketing In the Enterprise category.
“The world has been blown away by this stuff over the last 12 to 18 to 24 months, which is awesome,” Ripal Bailey told CNBC.
“But now we’ve done a lot of experimentation and have found the right use cases for these technologies that have lasting business value. They’re not just short-term PR moments.”
“You need to achieve your business goals of reducing customer support tickets by showing videos instead of text; or make sales by making videos instead of just sending emails,” he adds.
“Now people are creating workflows around this. They need better ways to achieve their business goals than just interfacing with AI models. That’s where we are heading as a company.”
Last year, Synthesia raised $90 million from investors including U.S. chipmaker Nvidia and venture capital firm Accel, a round that valued it at $1 billion and gave it “unicorn” status.
The company’s competitors include AI video tools Veed, Colossyan, Elai and HeyGen. Chinese social media app TikTok also recently launched Symphony Assistant, a product that allows creators to create their own artificial intelligence avatars.
The company makes money through a variety of subscription pricing plans, from a $22 “Starter” plan and a $67 “Creator” plan, to a custom “Enterprise” plan (whose pricing is based on negotiations with Synthesia’s sales team).
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