On May 24, 2024, a customer purchased an iPhone 15 at the Apple smart product flagship store on Nanjing Road Pedestrian Street in Shanghai, China.
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apple According to statistics, as competition from domestic brands such as Huawei intensified, Huawei was squeezed out of the top five smartphone manufacturers in China in the second quarter. Canalys Report.
A report released on Thursday showed that Apple’s market share in China shrank to 14% in the second quarter. Growth of 15% in the first quarter and Growth of 16% in the same period last year.
iPhone manufacturer, This is Third largest smartphone supplier In the second quarter of last year, Dropped to sixth place According to CNBC calculations, approximately 9.7 million units were shipped.
“This is the first quarter in history where domestic manufacturers occupy all the top five spots,” said Canalys research analyst Lucas Chung.
Apple’s shipments have been declining Since the first quarter, sales have dropped 25% annually to 10 million units.
“Chinese manufacturers’ high-end product strategies and in-depth cooperation with local supply chains have begun to bear fruit in terms of hardware and software capabilities. Honor’s latest Magic V3 leverages GenAI to significantly enhance the user experience of foldable devices.” Added.
Apple, on the other hand, faces a “bottleneck” in the Chinese market as it aims to “stabilize retail prices and protect channel partners’ profits,” he said.
Canalys said that as Chinese brands actively integrate generative artificial intelligence into their products, the localization of Apple’s smart services in China will be an important step in the next 12 months.
Chinese brands dominate
From April to June, driven by strong offline and online sales during the “618” e-commerce festival, Vivo regained the top spot with a market share of 19% and shipments of 13.1 million units.
Oppo maintained its second position with sales of 11.3 million units thanks to the launch of the new Reno 12 series. Honor, owned by Huawei, ranked third with shipments of 10.7 million units, an increase of 4% year-on-year.
Huawei ranks fourth with 15% market share and 10.6 million units shipped, while it did not crack the top five last year. Huawei’s consumer business has seen a resurgence in China following the launch of its Mate 60 smartphone.
Canalys said Xiaomi ranked fifth due to the strong sales of its first electric car, the SU7, which also contributed to strong sales of its K70 and flagship 14 series.
Canalys said that overall, China’s smartphone market grew by 10% year-on-year in the second quarter, with shipments exceeding 70 million units.
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