A platform for content creators from the 2024 Democratic National Convention in Chicago, IL.
Democratic National Convention Staff
More than 200 digital content creators will participate in this week’s Democratic National Convention in Chicago “Creator Certificate” This will give these influential people a special opportunity to attend the party congress.
“bring creators Cayana Mackey-Nance, director of digital strategy for the Democratic National Convention Committee, said in a statement to CNBC: “Participating in our convention will expand our reach and ensure everyone can witness Democracy in action.
Creators are individuals who make money by publishing content online that is paid and sponsored by advertisers. They make no pretense of being politically nonpartisan or adhering to traditional journalistic ethics.
The decision to formally appoint a dedicated team of creators is a first for the Democratic nominating convention.
It’s also a window into the priorities of the innovative media strategy that Vice President Kamala Harris’ presidential campaign is executing in its first month.
About a third of adults under 30 say they often get news on TikTok pew research center. These young people are an important part of the Democratic ticket, helping the party offset the typical Republican dominance among voters over 65. Voters are under 30 years old up to 24 percentage points.
The conference committee offers these creators exclusive access to the week’s events and guests. It will also have full-time staff working closely with creators to help facilitate their interactions with the Harris campaign and the Democratic National Committee’s digital engagement team.
The Democratic National Committee even built a raised platform on the convention floor so creators had a dedicated space to participate in the event. Similar to traditional TV network platforms, this platform is dedicated to creators producing content, taking selfies, and interviewing attendees.
Elizabeth Booker-Houston said, “We’re just given an individual opportunity to respect the professionalism and skill of journalists while also acknowledging that content creators do have something to bring to the table and have their own unique special skills.” , a content creator attending the conference.
Houston is a lawyer and comedian with more than 500,000 followers across various platforms. She produces videos that detail the latest news in law and politics, providing viewers with complex topics in a relevant and easy-to-understand way.
Creators are not compensated for attending conventions or producing content on site. Like journalists, content creators will be responsible for their own transportation and housing expenses.
To offset these costs, some creators are seeking sponsorship from advertisers. Houston said she will produce sponsored content for the Congressional Black Caucus PAC, a political action committee funded by members of Congress who are members of the caucus.
DNCC is also working with creators who are unable to attend the conference in person, allowing them remote access to participate.
In addition to a spot on the Creator Platform, eligible creators will have an exclusive lounge in the United Center where they can work on content, record podcast interviews, and connect with other creators.
The Republican National Convention also hosted content creators at its events this year, with more than 70 influencers attending the convention in Milwaukee in mid-July.
“Our society still underestimates the extent to which social media focuses on end consumers,” VaynerX Chairman Gary Vaynerchuk said in an interview on CNBC’s “Squawk Box” on Thursday.
He pointed to the role social media played in two of the most movement-driven presidential elections of the past 40 years, which led to former Presidents Barack Obama and Donald Trump. Comes the victory.
“Obama’s victory and Trump’s victory were eight years apart, and they both happened because of social media,” Vaynerchuk said. “The Obama campaign’s actions on Facebook in 2008 were historic and a preview of Trump’s actions on Twitter in 2016.”
“Those who know how to create, communicate and execute win” elections, he said.
Party conventions aren’t the only place presidential campaigns are trying to engage with content creators this election cycle.
Trump has collaborated with a number of content creators, including Logan Paul, the Nelk Boys and Adin Ross, and he has also been interviewed by Elon Musk for X.
Meanwhile, the Harris campaign has launched its own campaign. Virality on social mediacontent that racked up hundreds of millions of views, including an impromptu video of Harris and her running mate, Minnesota Gov. Tim Walz, ordering Mexican food.
Biden’s White House has also hired influencers to help share its achievements on social media. Last week, Biden hosted 100 digital content creators at the White House and participated in the first Creator Economy Conference.
“You are new possibilities,” Biden told the creators. “You are a breakthrough in the way we communicate.”
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