Ryan Reynolds and Hugh Jackman star in the Marvel movie “Deadpool and Wolverine.”
disney
For months, box office analysts and movie theater owners prepared for the worst summer movie season in a decade.
Thanks to some anthropomorphic emotions and a foul-mouthed, fourth-wall-breaking antihero, the domestic summer box office totaled $3.6 billion. Although down 10% from the same period in 2023, this result was significantly better than anyone in the industry expected.
Senior media analyst Paul Dergarabedian said: “‘Bappenheimer’ brought in $4 billion in revenue during the summer of 2023, with expectations tempered heading into May as the industry prepares for a summer 2024 revenue that is sure to be more modest.” Be prepared.
Summer box office statistics
- 2024 – USD 3.6 billion
- 2023—$4 billion
- 2022 – USD 3.4 billion
- 2021—$1.7 billion
- 2020 — $176.2 million
- 2019—$4.3 billion
- 2018 – $4.4 billion
- 2017 — $3.8 billion
- 2016 — $4.4 billion
- 2015 — $4.4 billion
- 2014 — $4 billion
- 2013 — $4.7 billion*
- 2012 — $4.2 billion
* Summer box office revenue hits record high
Source: Comscore
Heading into the summer movie season (which starts the first weekend in May and runs through Labor Day), the domestic box office is down 22% from last year and lacks the traditional opening of Marvel Cinematic Universe films.
In fact, this is the first time since 2009 that there won’t be a superhero blockbuster to kick off the summer box office season – and it shows.
disney Marvel Studios has been rolling out this lucrative moviegoing season for the past two decades. In fact, only two movies in the Marvel franchise that opened in early summer grossed less than $100 million in their opening weekends — excluding pandemic years.
The headline movie of the year’s first summer weekend is Universal Pictures’ “The Fallout.” Despite strong marketing efforts and good reviews, the film failed to boost box office receipts. The film grossed less than $28 million in its domestic debut and floundered at nearly $100 million during its domestic run.
warner bros. George Miller’s Furiosa: The Legend of Mad Max is also available. The action-packed movie only grossed $67 million during its domestic run.
Meanwhile, Disney’s “War for the Planet of the Apes” exceeded expectations, raking in $171 million at the box office during its release.
But it wasn’t until mid-June that the box office saw a proper surge in attendance. Disney and Pixar’s “Inside Out” breaks records and marks a comeback for the embattled animation studio. Over Labor Day, the film became the highest-grossing film of the summer, taking in $650 million.
“Thankfully, May’s slump turned into a much-needed June boom, with a string of films that performed well at the box office setting off a ripple effect that lasted into August,” Dergarabedian said.
The release of “Deadpool and Wolverine” in late July provides another boost to the summer. The third installment in the “Deadpool” franchise and the first in Disney’s MCU broke records for an R-rated movie, raking in more than $600 million at the domestic box office over the holiday weekend.
Universal Pictures and Illumination’s “Despicable Me 4,” Universal Pictures’ “Twister” and Sony’s “Bad Boys: Ride or Die” also contributed significantly to the summer box office, along with popular films such as Disney’s “Alien Romulus” and Sony’s “We Die Together.” Paramount “A Quiet Place: Day One.” Fathom’s 15th anniversary re-release of “A Quiet Place: Day One.” also brought its total to $31 million.
These games also contributed more than $900 million in revenue Ticket sales in August were the highest since 2016.
Box office analysts expect the momentum from the summer to carry over into the fall, ultimately boosting overall box office results for the third season.
“Our confidence in better-than-expected Q3 results is supported by a solid release lineup in September, including Beetlejuice Beetlejuice (currently reported to gross over $80 million in opening weekend), horror film Speak No Evil and animated feature film Transformers (expected to debut over $40 million) and Robots,” Roth MKM analyst Eric Handler said in a study released on Tuesday the report reads. “If September’s growth rate is double digits lower than last year, then the quarter will end up in the low single digits.”
It’s unclear whether the full-year box office will reach 2023 levels – last year’s twin strikes disrupted production and continue to weigh heavily on theaters – but there will be plenty of intriguing releases in the coming months.
“There may not be a blockbuster on the scale of ‘Inside Out’ or ‘Deadpool and Wolverine,’ but there are attractions like ‘Beetlejuice,’ ‘Transformers,’ ‘Joker,’ ‘Smile,’ and ‘Venom.’ The sum of the franchise’s sequels offers plenty of content, which is why moviegoers, theaters and studios are excited for the next two months, said Shawn Robbins, founder and owner of Box Office Theory. “
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