US President Biden delivers a speech at a campaign event in Philadelphia, Pennsylvania on March 8, 2024.
Jim Watson | AFP | Getty Images
President Joe Biden visited Pennsylvania on Friday, kicking off a tour of the battleground state where his reelection team will spend $30 million on ads as he soon enters the campaign battleground. US election campaign after his Lively State of the Union address.
A campaign official briefing reporters said Biden Vice President Kamala Harris will rally Democrats in March in many states where they will defeat Republican opponents in the Nov. 5 elections Donald Trump It is likely to be decided.
After Pennsylvania on Friday, Biden will visit Georgia on Saturday, New Hampshire on Monday, Wisconsin on Wednesday and Michigan on Thursday. Harris will visit Arizona on Friday and Nevada on Saturday.
An estimated 32.2 million people watched Biden’s State of the Union address, according to Nielsen ratings from 14 television networks. Nielsen said the audience for Biden’s speech increased 18% from last year, with 27.3 million viewers.
TV audiences for live events have dropped sharply as viewers shift to on-demand streaming services. TV ratings do not capture all ratings on streaming services or social media.
Biden campaign officials have said they expect the race against Trump to be extremely close, with polls showing Biden in a close race for the 270 electoral votes needed to win.
“We firmly believe that this race will win in key states that provide multiple paths to 270 votes, and everything we do this month to launch the election is based on that premise,” said Julie Biden, the Biden campaign manager. Chavez Rodriguez.
Cabinet officials and other top aides are also splitting up to make official stops in states including Ohio and Florida to make the case for Biden’s agenda.
Polls show that Biden, 81, and Trump, 77, close matchAfter Biden defeated Trump four years ago, most voters were unenthusiastic about a rematch.
Deputy campaign manager Rob Flaherty said the $30 million in ad purchases over the next six weeks would be more than the Biden campaign will spend in all of 2023. He said Biden’s State of the Union address Thursday night sparked the incumbent Democrat’s biggest fundraising day yet. No numbers were provided.
As of last month, the campaign had raised more than $42 million in January and had Cash on hand $130 million Fight for the election.
Flaherty said the $30 million ad buy will target voters on a variety of digital platforms, with some targeting key Democratic constituencies including Hispanics, African Americans and Asian Americans.
Ads will also run on popular channels Comedy Central and ESPN.
On Friday, Biden visited a suburban Philadelphia county that has undergone a transformation during the Trump era.
In 2015, Democrats narrowly led Republicans by 6,665 voters. Today, that gap has widened to 57,139 people, according to the latest state voting registration data.
For Biden to win this key state, he will need to expand his margin of victory in surrounding suburbs such as Philadelphia and Delaware County.
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