Disneyland’s Sleeping Beauty Castle is celebrating “100 years of wonder.”
Aaron Pu/Bauer-Griffin | Gas Chromatography | Getty Images
Disneyland is about to increase prices.
While entry-level admission to the California-based park will remain at $104, the same price it has been for six years, other tiers will rise between $7 and $12, or 5.9% to $6.50, depending on demand. %.
Likewise, the price of an annual Magic Key pass to the park will increase by 6% to 20%, or $100 to $125, depending on the type of annual pass. These price changes are effective from Wednesday.
These price changes are due to walt disney company The cost of theme park tickets and hotel stays has come under scrutiny, with many consumers saying they are already too high.
Still, the company is trying to offer discounted tickets and hotel stays to those who choose to visit Disneyland during off-peak hours. Last week, Disney announced that its $50 kid’s ticket deal will launch on October 22nd and will be available starting on January 7th. cost.
“We offer a variety of ticket, dining and hotel options and promotional offers year-round to welcome as many families as possible,” Disneyland Resort spokesperson Jessica Good said in a statement Wednesday.
Much like the airline, restaurant and even concert entertainment industries, Disney theme parks use a demand-based pricing model. This means that visiting the park is more expensive during certain times of the year because more people are trying to visit the park then. Major holidays like Christmas and Halloween, as well as school holidays, are prime examples.
Disney, on the other hand, says that for a period in January and February, a family of four (two adults, two children) can visit the park for $308. That’s two $104 adult tickets and two $50 child tickets.
But to keep up with demand, Disney adopted a tiered ticket system. Tier 0 is the lowest demand, with a base ticket price of $104, while Tier 6, the highest demand, will rise $12 to $206 per ticket.
The price of the Magic Key program will also increase due to demand. The lowest tier is Imagine, which costs $599 per year, an increase of $100; Enchant, which costs $974, an increase of $125; Believe, which costs $1,374, an increase of $125; and Inspire, which costs $1,749, an increase of $100.
Each level has different access to theme park dates and benefits. Magic Key pass holders will receive early access to the upcoming Tiana Bayou Adventure Park, discounts on Lightning Lane passes, and existing discounts on merchandise, food and parking, Disney noted.
Walt Disney World Resort in Orlando, Florida, did not announce any price changes. The online ticketing sites for Disney’s theme parks (Animal Kingdom, Magic Kingdom, Hollywood Studios and Epcot) have already reflected price increases for 2025, which were reported as early as February.