The biggest names in sport are joining forces to launch a new campaign to combat anti-Semitism.
New England Patriots owner Robert Kraft and his foundation launched a release on Thursday in partnership with Major League Baseball, Major League Soccer, the National Basketball Association, the Women’s National Basketball Association and the NFL. The star-studded commercial, titled “Time Out Against Hate,” features the National Women’s Soccer League and NASCAR.
The campaign follows a new report released on Sunday anti-defamation league The report shows that since the Israeli Hamas terrorist attack on October 7, more than 10,000 anti-Semitic incidents have occurred in the United States within one year. Foundation to Combat Anti-SemitismThe organization founded by Kraft says 10 percent of American adult men are overtly and often vocally biased against Jews.
Foundation to Combat Anti-Semitism (FCAS) founder Robert Kraft lights up the Empire State Building on October 7, 2024 in New York to counter hatred of Jews and all people.
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The ad, which features names like Billie Jean King, Shaquille O’Neal, Jim Harbaugh, Doc Rivers, Joe Torre, Ryan Blaney and Candace Parker, will premiere Thursday as Amazon’s Thursday Night Football features the San Francisco 49ers and Seattle Seahawks. The campaign will also appear on digital platforms and billboards across the country.
“By uniting behind a common cause, we amplify our message and prove that the power of sports extends beyond stadiums, arenas and arenas and into our communities,” Kraft said in a statement. “This This initiative is a call to action for everyone to join us in creating a world that responds to hate with a unified stance of compassion, understanding and respect.”
Kraft established the Foundation to Combat Anti-Semitism in 2019 to help address growing hatred of Jews in the United States.
In April, Kraft said it No longer willing to financially support his alma materColumbia University, over the administration’s handling of anti-Israel protesters on campus. In June, he announced Donate $1 million to Yeshiva University Pays tuition for Jewish students who wish to transfer.
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