Rosé of K-pop girl group BLACKPINK smiles during a promotional event for the film “Born Pink” commemorating the group’s eighth anniversary in Seoul on August 9, 2024.
Anthony Wallace | AFP | Getty Images
Shares of South Korean media company YG Plus soared to a seven-month high following the release of a song featuring Blackpink members Rosé and Bruno Mars on October 18.
After the song “APT” topped the Spotify chart, YG Plus’s stock price rose nearly 30% on Monday and 29.8% on Tuesday. Global Top 50 Playlist and ranked No. 4 on iTunes Top 100: Goodl Chart.
The song is a reference to a Korean drinking game called “aparteu,” which is “apartment” in English.
this official music video Has been viewed more than 82.9 million times on YouTube, Reportedly beyond Taylor Swift and Post Malone’s “Fortnight” is the biggest male-female duet debut of 2024.
Rosé debuted in 2016 as one of the four members of Blackpink and is part of KOSDAQ-listed YG Entertainment.
She left YG Entertainment at the end of 2023 and signed a contract with YG subsidiary The Black Label and the American record company Atlantic Records to launch a solo career.
The Black Label’s records include Distributed by YG Plusalso a subsidiary of YG Entertainment.
YG Entertainment shares rose 3.53% on Tuesday.
Despite the boost, the parent company’s shares have fallen 22.5% so far this year, weighed down by the uncertain conditions facing the global music industry.
K-pop stars continue to break records, perform at top Western music festivals and top the charts, but this outsized success isn’t reflected in the long-term stock performance of their agencies.
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