CEO Jason King at the company’s lunar mission control center.
firefly aerospace
Jason Kim just landed one of the most coveted but stressful executive jobs in the aerospace industry.
As the new CEO of rocket and spacecraft maker Firefly Aerospace, he is no longer affiliated with boeing company He became the umbrella company after resigning from his previous role leading satellite manufacturing subsidiary Millennium. He also joins a business operating in thin air — as one of only four U.S. companies with operating orbital rockets — with a growing line of spacecraft and lunar landers.
But now he is conquering a launch market dominated by Elon Musk’s SpaceX. Established player ULA and emerging challengers rocket lab Jeff Bezos’ Blue Origin has followed suit, increasing its investment in the market.
But Kim isn’t worried. He sees a gap in the launch market for Firefly’s Alpha rocket and the upcoming MLV rocket, which falls in the middle of the spectrum from small to heavy-lift launch vehicles.
“In the history of the world, we started with oceans, then railroads, roads, and finally airplanes. I think space is the next big area of transportation. It’s a new category that Firefly will help create,” King told us since earlier this month He spoke on CNBC in his first interview since joining the company.
Last year, Millennium partnered with Firefly to launch the Space Force’s experimental Victus Nox mission, so Kim said he has witnessed firsthand the “unstoppable” attitude and “calculated risk-taking” of Firefly employees.
“I’m excited to be here … and I’m going to work like crazy to support this team so that we can achieve all of our vision,” King said.
Firefly’s former chief executive left the company in a shock move in July after less than two years on the job amid accusations of inappropriate employee relations. This is the latest Firefly has experienced. Over the past decade, it has formed, gone through bankruptcy, relaunched and gone through a federally mandated ownership swap.
All the while, Fireflies press forward. The 700-employee company, which builds and tests at its Rocket Ranch outside Austin, Texas, has launched Alpha rockets five times from Vandenberg Space Force Base in California, two of which successfully reached orbit.
AE Industrial Partners, Firefly’s majority owner, moved quickly this summer to woo Kim away from Millennium after Kim said he got the call three days after Firefly’s previous leader left. Kim said serving as CEO of Firefly “was never on my road map,” but stressed he was excited for the new challenge.
“What I’ve learned by running multiple companies is that I think when you run a company, autonomy is extremely valuable and that autonomy helps you make the best decisions. You can do it in the best way possible. Use your capital to scale and create differentiators.
Firefly has three major product lines: rockets, Alpha and MLV; space tugs, called Elytra, and lunar lander, called Blue Ghosts. King said all of the company’s product lines are generating revenue, but he declined to say how much money those lines brought in, adding that the company had launched a funding round “with a new major investor.”
“We’ve seen tremendous demand (from investors) … there will be more demand soon, but this will help us achieve all the expansion we need to do,” King said.
more rockets
The company’s fifth Alpha launch will take off in July 2024 from Vandenberg Space Force Base in California.
Trevor Mallman/Firefly Aerospace
Firefly aims to be an end-to-end space transportation company, with its rockets at the core.
Alpha is 95 feet tall and is designed to launch about 1,000 kilograms of payload into orbit at a cost of $15 million per launch.
The MLV (Medium Launch Vehicle) is 183 feet tall and is designed to launch up to 16,300 kilograms of payload into orbit. The MLV is the successor to Northrop Grumman’s Antares rocket. The two companies are jointly developing the MLV and plan to launch it for the first time in 2026.
Both Alpha and MLV sit in the middle of the rocket market, between Rocket Lab’s “small” Electron and “heavy” rockets like SpaceX’s Falcon 9.
“The small-medium-large model is critical to supporting all the different needs of the market. … There is no one size fits all,” King said.
Rendering of the MLV rocket.
firefly aerospace
Kim believes Firefly has a key advantage – its Reaver engine that powers the Alpha rocket – “an engine that works.” For MLV, Kim said Firefly took “great engine technology” and expanded it to become Miranda, so you don’t have to “start from scratch” with a new engine.
“We’ve made tremendous progress in MLV,” Kim said. “We have conducted 50 Miranda engine tests.”
Miranda Engine (left) and Predator Engine.
firefly aerospace
Ahead of the MLV’s debut, Firefly will also deliver part of a Northrop Antares 330 rocket in the third quarter of next year, with a first stage similar to the MLV.
Additionally, while Firefly’s Alpha may not be reusable, the company “purposely designed the MLV to be reusable.”
“We’re closer to SpaceX’s solution to the (rocket reuse) problem,” Kim said, referring to how SpaceX has increased the landing capabilities of its Falcon 9 rockets over time.
“We want to get some launches into orbit before we solve the ‘return to launch site’ part,” Kim added. “I do believe that reusability will help with the (launch) tempo of the MLV program, but for Alpha , we will achieve our numbers through pure rhythm alone.”
Firefly has built up Alpha’s launch backlog, signing deals for more than 50 launches. These include large orders from the following companies Lockheed Martin and L3 Harrisand three launches from startup True Anomaly, including one as part of the Space Force The latest responsive launch mission Victus Haze.
Aerial view of Briggs “Rocket Ranch” in Texas.
firefly aerospace
The company has focused on infrastructure expansion this year, more than doubling Rocket Ranch’s footprint to more than 200,000 square feet. Next year, Kim’s goal is to have Firefly fly four to six Alpha launches, then double that every year until Alpha flies twice a month, or 24 launches per year.
“We could have prioritized launching more alpha versions this year, but our priority was scaling for the future,” Kim said.
Various spacecraft
Kim talks to company employees outside the clean room of the Blue Ghost lunar lander.
firefly aerospace
Firefly has another big debut, even earlier: Its first Blue Ghost lunar lander is scheduled to launch in December, with plans to land on the lunar surface 45 days later.
The Blue Ghost, which is 7 feet tall and 12 feet in diameter, is delivering cargo under NASA’s Commercial Lunar Payload Services program. Firefly is one of three U.S. companies to win contracts for the CLPS mission. NASA awarded Firefly a $93 million Blue Ghost Mission 1 contract in 2021 to deliver 10 research payloads to the moon.
“Any time you land on the moon, the world is watching. When we land on the moon, like Simone Biles did at the Olympics, we will be a different company,” King said.
Blue Ghost Mission 1 lunar lander.
firefly aerospace
Firefly’s other spacecraft is its Elytra series of space tugs, also known as orbital transport vehicles. The three spacecraft – Dawn, Dusk and Darkness – are increasingly larger spacecraft that can carry spacecraft and payloads from low altitudes on Earth to orbit around the moon.
“(Elytra) has received the least public attention at Firefly right now, but I think in about five years it will become a flywheel constellation program serving different missions. That’s where my expertise as a satellite manufacturer comes in for us. You can take something like elytra and turn it into a multi-mission constellation capability,” King said.
Kim is new to Firefly, but he says he already has a clear understanding of how the company needs to grow.
“I’ve run companies before. At the end of the day, we have to execute. We have to have a rhythm. … As long as you execute, you can continue to do bigger and bigger and bolder,” King said.