When the votes are counted in the U.S. presidential election, will it be the gender gap, the income gap, the Latino vote, or the media and marketing that matters?
CNBC senior economics correspondent Steve Liesman sat down with four pollsters to dig into the data to see which experts could swing the election toward Vice President Kamala Harris or former President Donald Trump ·Donald Trump. The panel includes NBC News national political correspondent Steve Kornacki; Mark Murray, NBC News senior political editor; Micah Roberts, public opinion strategy partner and CNBC Republican pollster; and Hart Research partner and CNBC Democrats Pollster Jay Campbell.
The conclusion? Yes, it’s probably the economy. But other factors will also help determine the outcome, such as character and turnout, which candidate represents change, who can generate enthusiasm and who voters will ultimately decide to support.
Watch the full video above to hear the discussion.
About The Author
