This photo taken on April 27, 2023 in Toulouse, southwest France, shows a screen displaying the Meta logo and European flags.
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Yuan Reducing the price of ad-free subscriptions to Facebook and Instagram by 40% for EU users to comply with regulatory requirements in the region.
The social media company said it would also provide free access to Facebook and Instagram to EU users if they agree to be shown ads based on limited user profiles. Tuesday’s Blog.
Meta originally launched its ad-free subscription service in the EU in October 2023 due to EU regulations aimed at cracking down on anti-competitive behavior by tech companies. The subscription service also comes into effect after regional regulators fined the company more than $400 million for violating EU data privacy laws.
Nick Clegg, president of Meta, said: “The changes we are announcing today are in line with the requirements of EU regulators and go beyond what is required by EU law.” Tuesday’s topic.
The company said it would reduce the price of its EU monthly subscription service from 9.99 euros to 5.99 euros for desktop users and from 12.99 euros to 7.99 euros for iOS and Android users.
The company said that if EU users choose “less personalized options” to access Facebook and Instagram for free, they will see ads that “may be less relevant to their personal interests.” For this version, Meta said it will show ads based on a “minimal set of data points,” including a user’s age, gender, location and how they interact with ads.
In addition, EU users who choose the free option will also see non-skippable ads designed to “provide value to advertisers,” Meta said.
Strict regulation in the EU affects Meta’s ability to quickly launch new services in the region compared to less regulated regions such as the United States. After the product launched in the United States that summer, it became popular with European users.
Pedro Pavón, director of global policy at Meta, said that while EU regulators have made it difficult for online advertising companies to operate in the region, he believes that the business practice of providing personalized advertising represents “the foundation of a modern, free Internet” and allows people to “free seamless and distraction-free way to connect with the brands and products that are most relevant to them.”
“That’s why I predict that even if there are several identical choices, most people will still choose our personalized advertising service,” Parvin said in a statement. LinkedIn Post explain.
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