Disneyland profits hit record high – even before massive expansion | Wilnesh News

All is well in the Magic Kingdom.

disney The theme park division achieved record revenue and profits in fiscal 2024, with full-year revenue growing 5% to US$34.15 billion and operating income growing 4% to US$9.27 billion.

Experiences, which include parks, resorts, cruises and consumer products, are Disney’s second-largest revenue driver after its entertainment unit, which reached $41.18 billion in fiscal 2024. Dollar.

Revenue growth in experiences is the strongest of any Disney division, and company executives expect the good times to continue.

Disney expects profit to rise 6% to 8% in fiscal 2025, and that’s before breaking ground on a series of planned land expansions, new rides and re-themed attractions.

As part of Disney’s 10-year, $60 billion investment, guests will finally be able to see the world beyond Big Thunder Mountain at the Magic Kingdom, visit the Land of the Dead with the cast of “Coco” at Disneyland, and Battle King Thanos is located in the Avengers Campus at California Adventure.

Many of these plans were announced during the company’s D23 Expo in August, but it would be a few years before Disneyland guests had the chance to explore the new additions.

At the same time, the company is increasing revenue by raising ticket prices as well as in-park entertainment and limited-time services to lure visitors back.

Visitors to Disneyland range from year-round locals to once-in-a-lifetime visitors from afar.

“There are different types of visitors here who are all interested in having a great day at Disneyland, but their motivations are different,” said Gavin Doyle, founder of MickeyVisit.com.

For those who visit the parks less frequently, new large attractions and parks can be an incentive to book tickets and hotel stays.

Over the past five years, Disney has added two Star Wars-themed lands and a Marvel park, and opened new rides such as Epcot’s Cosmic Rewind (featuring characters from “Guardians of the Galaxy” ) and Magic: The Gathering’s “Tron” Coaster Kingdom. Disney also recently redesigned its iconic Splash Mountain attraction with characters from “The Princess and the Frog.”

On the other hand, those who visit annually or multiple times a year need only “a minimal push,” Doyle said. This can come in the form of new live performances, character meet-and-greets, holiday specials, seasonal festivals, and parades and nightly performances.

“There are things happening throughout the year that make every day of the year different,” Doyle said. “There are festivals all year round…limited-time parades and fireworks celebrations. It ties into the Disney vault strategy, where you have something super exciting and it has a timer and a ticking clock that drives people Come enjoy it and I think that’s very important to them and it will drive people to come to the park more.

While Disney expects to take a $130 million hit from the impact of Hurricanes Helen and Milton, it’s these regulars that will be critical to Disney’s projected profit growth of 6% to 8% in fiscal 2025. The pre-launch cost impact of the cruise ship is $90 million.

As Disney works on bigger, longer-term projects like converting its Frontier Land in Florida into a Cars theme and a new Avatar-themed park in California, these projects have more than just the day-to-day on-site Entertainment options also offer unique experiences.

“It’s the little things that add up to the big things,” said David Lightbody, senior vice president of Disney Live Entertainment.

The company also hopes to take advantage of competitors’ upcoming openings Universal Florida’s new Epic Universe theme park is expected to boost tourism in the region and spur development at Disney’s local parks.