Sports Illustrated Stadium Renderings
The New York Red Bulls have a new stadium naming rights partner.
Major League Soccer’s 2024 Eastern Conference champions announced a 13-year naming rights deal with Sports Illustrated on Wednesday.
Effective immediately, the 20,000-capacity Red Bull Arena in Harrison, New Jersey, will be renamed Sports Illustrated Stadium. This marks the first stadium naming rights deal in the sports publication’s history.
“For 70 years, Sports Illustrated has represented the best in sports and culture,” said David Lane, CEO of Sports Illustrated Tickets. “Through this partnership, our goal is to showcase our vast media, live and events, ticketing, hospitality and fan experience package,” he added.
Financial terms of the deal were not disclosed.
As part of the agreement, Sports Illustrated will also become the official ticketing partner for all events held at the stadium starting with the 2026 season.
This includes all New York Red Bulls games, Gotham FC games, international soccer matches and all concerts and events.
Sports Illustrated signs naming rights deal with New York Red Bulls
Courtesy: Sports Illustrated
Sports Illustrated has also added giveaways for stadiumgoers. Fans attending games and events at the stadium will receive a digital Sports Illustrated fan cover to take home.
The stadium naming rights marks a new chapter for the legendary sports magazine, which was founded in 1954.
SI has been through challenging times over the past few years, filled with large-scale layoffs and changes in ownership.
The brand is currently owned by Authentic Brands Group and distributed by Minute Media.
As Sports Illustrated looks to reinvent itself, the publication launched a fan ticketing platform called Sports Illustrated Tickets in June 2021. 10,000 tickets to sporting events, theater and concerts.
“Sports Illustrated Stadium is more than just a sports and concert venue, it’s a celebration of history, innovation and the unforgettable experiences that unite us all,” Lane said.
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