December 23, 2024

On December 9, OpenAI released its artificial intelligence video generation model Sora in the United States and other countries.

Chief Photography | Future Publishing | Getty Images

The UK is developing measures to regulate tech companies’ use of copyrighted content to train their artificial intelligence models.

The UK government launched a consultation on Tuesday aimed at improving transparency between creative industries and artificial intelligence developers on how AI companies acquire intellectual property rights and use them for training purposes.

Some artists and publishers are unhappy with the way companies like OpenAI and Google freely scrape their content to train large language models—artificial intelligence models trained on vast amounts of data to produce human-like responses.

Large language models are the basic technology behind today’s generative artificial intelligence systems, including OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude.

last year, new york times File a lawsuit Microsoft OpenAI accuses the companies of infringing its copyrights and misusing intellectual property rights to train large language models.

In response, OpenAI disputed the New York Times’ allegations, saying that using open web data to train artificial intelligence models should be considered “fair use” and that it provides rights holders with the opportunity to “opt out.” “Because it’s the right thing to do.” “

Separately, the image distribution platform Getty Images sued Stability AI, another British generative artificial intelligence company, accusing the company of scraping millions of images from its website without consent to train its Stable Diffusion AI model. Stability AI disputes the lawsuit, noting that the training and development of its models took place outside the UK

Proposals to be considered

First, the consultation will consider creating a copyright law exception for artificial intelligence training used for commercial purposes, but still allowing rights holders to retain their rights so that they can control the use of their content.

Second, the consultation will recommend measures to help creators obtain permission and compensation from AI model makers to use their content, and give AI developers clarity on what materials can be used to train their models.

The government says both the creative industries and technology companies need to do more to ensure that any rights retention and transparency standards and requirements are effective, accessible and widely adopted.

The government is also considering proposals to require manufacturers of artificial intelligence models to be more transparent about the sets of data they use to train their models and how they are obtained, so that rights holders can understand when and how their content is used to train artificial intelligence.

This could be controversial — given the business sensitivities involved in revealing such secrets to potential competitors, tech companies are less vocal when it comes to the data that powers their coveted algorithms or how they are trained. Be willing to disclose.

It comes after the government, under former chancellor Rishi Sunak, attempted to agree a voluntary code of conduct on copyright in artificial intelligence.

Artificial Intelligence Copyright Rules: UK vs. US

The boss of app development software company Appian recently told CNBC that he believes the UK is fully capable of becoming “a global leader on this issue.”

Appian CEO Matt Calkins told CNBC: “The UK has made a bet and declared that it will prioritize personal intellectual property rights.” He cited the 2018 Data Protection Act as an example of how the UK is “closely related to intellectual property rights.”

Calkins added that the UK would also not be “subject to an overwhelming lobbying blitz by domestic AI leaders like the US” – meaning the UK may not succumb to pressure from tech giants as easily as US politicians.

“Anyone in the U.S. writing an AI law will have input from Amazon, Oracle, Microsoft or Google before the bill is passed,” Calkins said.

“This is a powerful force that prevents anyone from enacting sensible legislation or protecting the rights of individuals whose intellectual property rights are being wholesaled by these major AI players.”

As technology companies move toward more “multimodal” forms of artificial intelligence, in which AI systems can understand and generate content in the form of images, videos, and text, potential copyright infringement issues for AI companies have become increasingly compelling.

Last week, OpenAI released its artificial intelligence video generation model Sora in the United States and “most countries internationally.” The tool allows users to input desired scenes and generate high-definition video clips.

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