Spain’s Esther Gonzalez after their victory in the final match between Spain and England at the 2023 Australia and New Zealand Women’s World Cup at Stadium Australia in Sydney/Gadigar, Australia on August 20, 2023 Kissed the FIFA Women’s World Cup trophy.
Alex Pantlin – FIFA | FIFA | Getty Images
Netflix on friday declare It has secured exclusive rights to the 2027 and 2031 FIFA Women’s World Cup in the United States.
Just days ago, Netflix was set to stream the first National Football League Christmas Day game. The addition of the Women’s World Cup to its portfolio shows the streaming giant is continuing to expand its sports rights portfolio. Women’s sports have also grown in popularity over the past year.
Bela Bajaria, Netflix’s chief content officer, said in a statement: “I’ve seen the number of fans of the FIFA Women’s World Cup grow dramatically, from the excitement in France in 2019 to most recently in Australia and New Zealand in 2023. “Bringing this iconic event to Netflix isn’t just about live streaming, it’s about celebrating the players, the culture and the passion that has driven the rise of women’s sports around the world. “
The 2027 championship will be held in 12 Brazilian cities. The host country for the 2031 World Cup has yet to be announced.
Netflix said coverage of the Women’s World Cup will include studio programming and commentary and entertainment from top talent, as well as Netflix original documentaries surrounding key players and the sport’s rapidly growing fan base in the lead-up to the tournament.
The popularity of the Women’s World Cup continues to grow, with more U.S. viewers watching the Women’s World Cup final in 2019 than watching the Men’s World Cup in 2018. sharp drop However, in 2023, the two-time defending champions were eliminated in the Round of 16.
With the U.S. WNBA and Women’s National Soccer Team seeing significant increases in viewership, soccer remains one of the most popular sports in the world.
Netflix has 282.7 million members worldwide, and the streaming company has been driving international growth through its cheaper ad-supported tier.
With live sporting events attracting the largest audiences, the value of sports media rights to media companies has exploded.
Netflix continues its push into sports, last month live-streaming the Mike Tyson-Jake Paul fight, which Netflix said was watched by 108 million people, making it the most-watched sporting event of all time.
On Christmas Day, the anchor will broadcast two NFL games, including the Kansas City Chiefs vs. the Pittsburgh Steelers and the Baltimore Ravens vs. the Houston Texans.
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