What’s on Richard Branson’s shopping list this holiday season?
The billionaire Virgin Group co-founder said his friends and family can expect to receive items from him that he will also recommend to CNBC Make It readers.
Since Branson is such a good salesman, it’s no surprise that he recommends products from his own company as well as brands associated with the Virgin Group. Nonetheless, Branson told CNBC Make It through a spokesperson that he sincerely endorses the products.
1. Please change a cup of coffee
Branson, who once admitted to drinking 20 cups of tea a day, is now working to reduce his caffeine intake. Still, he said, he “couldn’t resist sharing” the impact-focused coffee brand. It was launched in 2015 Have a loan The business development arm of Virgin StartUp, a Branson-based nonprofit.
London-based Change Please Coffee, which has 10 branches and sells bags of coffee online starting at $13 a bag, is committed to “solving homelessness through the power of social enterprise and great-tasting coffee,” according to the organization. return problem”. website.
“Change Please is doing incredible work and not just serving great coffee,” Branson said.
The company invests 100% of its profits into a barista training program, which “trains and employs homeless people as baristas, giving them the tools and support to build a stable future,” he adds. “Profits go directly towards housing, mental health support and paying baristas a fair wage. It’s a fantastic way to enjoy your coffee while making a real difference.”
2. Virgin Points
Branson said Virgin Points can be used to purchase items and experiences across Virgin Group brands, such as Virgin Atlantic flights, Virgin Voyages cruises and stays at group hotels, meaning “everyone can enjoy them.” to something”.
Customers can accumulate points by purchasing products from the Virgin family or partner brands. You can also purchase points directly or donate points to others. “Virgin Points Always make a great gift because they give people the freedom to choose what’s best for them,” Branson said.
For 2 million Virgin Points (which costs about $50,022 when purchased outright), you can earn a week-long stay for two people, minus airfare, Located on Branson’s own private Necker Island In the British Virgin Islands.
3.Made51
If you’re looking for a “truly special” gift, Branson recommends a “favorite” gift from his own list: holiday decorations from Made51. Made51, an initiative of the United Nations Refugee Agency, sells jewelry, accessories and home décor made by refugee artisans.
Branson’s company is a company with a long history partner Made51, sells products in its retail stores. Proceeds from every Made51 sale go directly to refugees, helping them earn an income in their new host countries.
Their holiday collection features decorations made by refugees from East Africa, Syria, Afghanistan, Mali and Myanmar who now live around the world.
Branson said the ornaments start at $13 each and are “beautifully handcrafted.” “Not only do they add bright color to your tree, but they also provide a brighter future for those who need it most.”
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