The demand for cruises continues to rise, and Virgin Voyages has found a unique way to entice travelers to choose a cruise.
In December, the adults-only cruise line launched unlimited cruise passes for sailings in 2025 with a base fare of $120,000. With this pass, travelers can board any ship anytime, anywhere throughout the calendar year.
“We’re delivering unlimited adventure opportunities like never before,” Virgin Group founder Richard Branson said in a press release shared with CNBC Make It.
The pass can be purchased starting on January 1, February 1, March 1, or April 1 and is valid for one full year after that date. Pass holders must still pay taxes on the cruise they book.
Virgin Voyages also announced that annual passes can be purchased using Bitcoin.
Virgin Voyages has a fleet of three ships, with a fourth due to debut in September 2025.
Chris Putnam | Future Publishing | Getty Images
Passengers can board any of the three Virgin ships currently sailing, as well as a fourth ship, Brilliant Lady, due to launch in September 2025.
Annual passes allow holders to reserve an ocean-view terrace cabin with a balcony and signature red hammock. Other benefits include free laundry, $100 bar tab credit per voyage, unlimited premium Wi-Fi, priority boarding and exclusive onboard activities and experiences.
As a bonus, annual pass holders can add a plus-one to their cabin and can change that person throughout the year.
The pass will be available on a first-come, first-served basis. Passengers must be over 21 years old and book their pass through Virgin Atlantic’s “Inquiry”Contact us》 page, the deadline is March 31, 2025.
In addition to annual passes, Virgin Voyages also offers Unlimited Seasonal Pass. The pass allows travelers to cruise for 24 to 40 nights, with prices starting at $14,999 for two travelers.
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