December 25, 2024

MJ 1996 Air Jordans.

Photo: Amanda Bass

Sotheby’s is increasing its sports offerings as the auction house looks to capitalize on growing demand for sports memorabilia and attract a younger crowd.

The company announced its first “Sports Week” on Wednesday, which will include six in-person and online auctions featuring items from many of the biggest names in sports. The auction will begin on April 4th.

Demand for sports memorabilia has surged in recent years, with sports becoming one of Sotheby’s fastest-growing categories, the auction house said.

“We are seeing exponential growth and interest in the category,” Brahm Wachter, Sotheby’s head of streetwear and modern collectibles, told CNBC. “Sports Week is another example of Sotheby’s commitment to engaging the collecting community with creative sales formats. and offers attractive valuations to suit the needs of all sports fans and collectors, whether experienced or those looking to start a collection.”

The sports collectibles market is huge, and it’s only going to get bigger. Consulting group Market Decipher estimates that global sports memorabilia will be valued at $26.1 billion in 2021.the group Predict the market will explode In the next few years, it will reach $227.2 billion by 2032.

Wachter said demand for sports-related products has increased during the coronavirus pandemic following the release of the hit documentary series “The Last Dance.” “The Last Dance” chronicled the story of Michael Jordan and the Chicago Bulls’ quest for a sixth NBA championship, sparking interest in Jordan collectibles that have since translated into other sports memorabilia.

Sports also bring new, younger demographics to the market.

Sotheby’s said the average customer for sports memorabilia is between 20 and 40 years old, and 50% of them are novice auctioneers. Wachter said some sales resulted in more purchases in the contemporary and watch categories.

So Sotheby’s went all-in on sports.In addition to significantly increasing the number of auction items, the auction house also Partner with NBA Game-worn jerseys are for sale and are in talks with various other sports organizations about potential partnerships.

Earlier this year, Sotheby’s sold Dynasty SeriesA set of six pairs of Air Jordan personal sneakers, worn by Jordan in key games during his six career NBA Finals championships, sold for $8 million. The sale set a new global auction record for game sneakers and became the second-highest price ever paid for Jordan sports memorabilia.

Thrilla in Manilla autographed shorts.

Photo: Amanda Bass

Highlights of Sotheby’s Sports Week sale include a pair of Muhammad Ali’s shorts from the legendary 1975 “Manila Thrill” match, considered one of the greatest boxing matches in history. The boxes are expected to fetch approximately $4 million to $6 million, which would make them among the most valuable pieces of Ali memorabilia at auction.

Kobe Bryant jersey for the Los Angeles Lakers.

Photo: Amanda Bass

Kobe Bryant’s Los Angeles Lakers jersey from Game 1 of the 2009 NBA Finals is also up for auction this week and is expected to sell for an estimated $1.5 million to $2.5 million. The late star scored 40 points in that game, his highest scoring performance in the NBA Finals.

Sports Week will also feature some classic sneakers worn by NBA superstars. Sotheby’s auction house will auction off 50 pairs of sneakers worn by the league’s greatest players including Jordan, Kobe Bryant, LeBron James, James Harden and Russell Westbrook.

The Air Jordan 11 shoes worn by Jordan in Game 5 of the 1996 NBA Finals have become the focus and are expected to sell for between $200,000 and $400,000. Jordan wore the shoes when he returned from a brief retirement and led the Bulls to a 72-10 regular season record and a fourth NBA championship.

Detail photo of Sabrina Ionescu’s jersey.

Photo: Amanda Bass

For fans looking to get their hands on the latest memorabilia, Sotheby’s will be offering several items from February’s NBA All-Star Weekend in Indianapolis. They include James’ 2024 All-Star jersey, expected to sell for $200,000 to $300,000, as well as jerseys worn by Stephen Curry and Sabrina Ionescu during the three-point contest. Curry’s and Ionescu’s jerseys are expected to sell for $30,000 to $500,000 and $8,000 to $12,000, respectively.

The entire sportswear collection is expected to sell for more than $12 million, with individual items ranging from $500 to about $6 million each.

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