TOPSHOT – Apple iPhone 15 series is on display for sale at The Grove Apple store on launch day on September 22, 2023 in Los Angeles, California. Photograph: PATRICK T. FALLON/AFP via Getty Images)
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apple Pressured by double-digit growth in shipments from Chinese challengers, global iPhone shipments plummeted by nearly 10% in the first quarter of 2024 Millet and Chuanyin, International Data Corporation Report show.
IDC reported that Apple shipped 50.1 million units in the first quarter, a 9.6% decrease from 55.4 million units in the same period last year. Among the top five smartphone brands in the report, Apple experienced the largest decline compared with the same period last year.
After losing the crown to Apple last year, Samsung regained the top spot in the first quarter of this year, with a market share of 20.8%, and its shipments were basically the same as last year, at 60.1 million units. In the first quarter of 2023, its market share was 22.5%.
apple, Beyond Samsung As the largest smartphone manufacturer in 2023, its market share dropped to 17.3% from 20.7% a year ago.
“While IDC expects both companies to maintain their position in the high-end market, Huawei’s resurgence in China and the significant growth of Xiaomi, Transsion, OPPO/OnePlus and vivo may leave both OEMs looking for new Ryan Reith, vice president of IDC’s Global Mobile and Consumer Device Tracking Group, said:
Xiaomi’s first-quarter shipments increased by 33.8% to 40.8 million units, while Transsion’s shipments increased by 84.9% to 28.5 million units.
Transsion, a Shenzhen-based smartphone manufacturer, Huawei, which owns the Tecno, Itel and Infinix brands, has quietly become the world’s fifth-largest smartphone maker. several reports.
The IDC report shows that in terms of shipments in the first quarter, Xiaomi (14.1%), Transsion (9.9%) and OPPO (8.7%) occupied the third, fourth and fifth places respectively.
Nabila Popal, research director of IDC’s global tracking team, said: “Xiaomi is making a strong comeback from the sharp decline it has experienced in the past two years, while Transsion has steadily ranked among the top five with strong growth in international markets.
However, Chinese smartphone giant OPPO’s first-quarter shipments fell 8.5% to 25.2 million units.
Technology giant Huawei and its subsidiary Honor did not make the top five. They are the best-performing smartphone brand in the first six weeks of 2024, according to Counterpoint Research.
Apple has been under pressure in China, especially from Huawei, whose consumer business is recovering after the launch of its Mate 60 smartphone.
IDC data shows that total global smartphone shipments in the first quarter increased by 7.8% year-on-year to 289.4 million units, achieving shipment growth for the third consecutive quarter.
The research firm said this was “a strong indication that the recovery is well underway” despite macroeconomic challenges.
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