On July 12, 2023, the Netflix logo appeared on one of the streaming giant’s Hollywood buildings in Los Angeles.
Mike Black | Reuters
Netflix It will broadcast Christmas NFL games live within the next three years, which is its first real step into live sports.
The streaming platform will air two games this Christmas and then at least one game in 2025 and 2026, the league announced Wednesday.
It’s unclear how much Netflix paid for the streaming rights to the game.
Netflix’s sports programming attracts huge audiences, from the documentary “Formula 1: Drive to Survive” to the series “The Quarterback,” which follows NFL signal-callers. While the company has made significant inroads into live programming, with deals to air WWE’s “Raw” and a boxing match between Mike Tyson and Jake Paul, the company says it hasn’t found its niche in live sports yet Copyright Policy.
“We have not seen a profitable path to leasing large-scale sports facilities,” co-CEO Ted Sarandos said in December 2022.
“We’re not anti-sports, we’re just profiting,” Sarandos said.
Now, Netflix will broadcast live games from the most-watched American sports league at a time when the company is trying to increase profits by raising subscription prices, pushing users to ad-level memberships and cracking down on password sharing.
The three NFL games last Christmas averaged 28.68 million viewers. According to Sports Media Watch.
This is breaking news. Please check back for updates.
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