Indian companies looking for talent in sales, accounting, nursing: it’s true

“Sales” is the most common search term used by Indian recruiters on recruitment and matching platform Indeed.

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India may be one of them fastest growing economy In a world where finding a job can be a challenge Unemployment surges It was 8% in recent months.

But not only are job seekers struggling to find work, employers are also finding it more difficult to recruit in certain industries, according to recent surveys. Data published by Indeed.

Researchers at the global recruitment and matching platform found that the most common search terms for recruiters on the site in 2023 included sales, accounting and nursing, noting that this suggests these areas are the hardest to find talent in.

“Resume hunting is a proactive step, which suggests that other (more passive) strategies, such as simply posting job ads online, have not been as successful,” one blog post reads. postal By indeed.

“I think it speaks to some sense of urgency among recruiters and employers around roles that are particularly hard to fill,” Callam Pickering, senior economist for Asia Pacific at Indeed, told CNBC Make It.

Popular search terms for Indian employers

According to Indeed’s research, “sales” is the most commonly searched term by Indian employers and will account for 10% of all resume searches on the platform by 2023.

It will also be the number one search term in Singapore by 2023, accounting for 8% of all resume searches by employers in the island nation, according to Indeed.

“I think sales can be a very stressful industry with high employee turnover and a high risk of burnout, so I think it’s very well suited to being an industry where there’s a general shortage and hiring is often very difficult,” Pickering said. .

Here are other common search terms for employers in India in 2023, according to Indeed. This percentage represents the share of total recruiter searches in the country.

10% of sales
Accounting 2%
Nurse 1%
Callers 0.94%
Mechanic0.9%

Additionally, Indeed India head of sales Sashi Kumar told CNBC Make It, “Sales and accounting are involved in various industries and businesses, so they are in high demand.” He added that the proportion of job postings in these industries has also increased since 2020.

In 2023, the term “nurse” ranked third most searched by Indian employers on Indeed.

Kumar said that while nursing jobs are popular in India, “Indian nursing professionals are increasingly seeking opportunities in countries such as Australia, Canada, the UK and the US”.

“Phone callers” and “mechanics” also made the top five, although each accounted for less than 1% of searches in India.

“It is worth noting that as India’s service industry continues to expand, the demand for phone callers has also surged,” Kumar said. “Telephone calls are also a relatively cost-effective way of reaching customers, especially in a market like India, making it an attractive option for businesses.”

In addition, Kumar said India has been strongly promoting the development of electric vehicles, which is creating a new wave of demand for mechanics. In addition, the country is moving towards “indigenization” – the process of making things more local, or more suitable for the local population and culture.

“Through such things as ‘Made in India“To increase domestic production and reduce dependence on imports, the demand for skilled technicians in manufacturing and production facilities is rising,” Kumar said, adding that this could eventually lead to greater demand for skilled mechanics in the country.

Other popular search terms in the top 10 for Indian recruiters include “business development executive,” “registered nurse practitioner,” “electrician,” “graphic designer” and “PHP developer,” refers to people who develop websites, programs or applications using the programming language PHP.

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