Lee co-founded the venture capital firm Creator Ventures in 2022 with his cousin Sasha Kaletsky.
Casper Lee
Caspar Lee advises young people who want to become content creators to do YouTube for fun rather than focusing on making money because of the opportunities for financial success All low.
The 30-year-old was a successful British-South African YouTuber in the 2010s, attracting more than 6 million subscribers through comedy videos and challenges. In 2019, he resigned and started his own business.
“It (YouTube) wasn’t cool at first, but they were watching it and eventually it started to become cool,” Lee explained in an interview with CNBC Make It.
“Apparently there are more young people today who want to be creators than there are astronauts, but I also need to explain that you should probably do something for fun at first, because you can potentially create someone who can make a living from it. The number of people is increasing, but it is still very difficult,” Li said.
“It’s increasing because the long tail of the creator economy has increased, but it’s actually more competitive than ever to be a big YouTube star.”
The creator economy, a growing industry where people monetize their skills and talents online, is expected to double in size by 2027 from $250 billion in 2023, according to Goldman Sachs , reaching US$480 billion. Report.
Lee previously told CNBC Make It that YouTube users with millions of subscribers can typically earn millions of dollars by joining the YouTube Partner Program. The program allows creators to make money by placing ads in their videos.
MrBeast, one of Lee’s fellow YouTubers with the largest number of subscribers on the platform, told Time he makes $600 million to $700 million a year.
But these earnings are reserved for a lucky few. One survey shows that by 2023, nearly half of creators will earn $15,000 or less annually. Survey of more than 2,000 content creators Provided by influencer marketing agency NeoReach. Only 13% of the creators surveyed earned more than $100,000.
Lee encouraged aspiring YouTubers to find a way to succeed without relying on followers or fame.
“When you create content about yourself, you really rely on your own relevancy. And if you can figure out how to create content, maybe content about a specific topic, you can rely on the relevancy of that topic,” he explains road.
“One of the things I also encourage creators to think about is, how can you continue to create content while being less reliant on your own relevance?”
Since his YouTube days, Lee has co-founded several creator economy companies, including influencer marketing company Influencer.com and a venture capital fund called Creator Ventures.
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