Hangzhou, China- appleMixed reality headsets start shipping in China on Friday, with retail prices about 18% higher than in the U.S.
The device starts at 29,999 yuan ($4,128) in China, while the U.S. retail price is $3,500
A Beijing customer surnamed Chen told CNBC that his suggestion to Apple CEO Cook was to make the Vision Pro cheaper by about 10,000 yuan ($1,376). The customer, who did not give his name for fear of speaking to foreign media, said many Chinese may prefer to buy used Vision Pros because they often get discounted prices when buying from sellers not affiliated with Apple.
Many of the most popular posts about the device on Chinese social media platform Weibo on Friday focused on the hashtag “Is it worth paying for the Chinese version of Vision Pro,” according to CNBC’s translation.
CNBC has reached out to Apple for comment.
Greater China accounted for about 18% of Apple’s revenue in the three months ended March 30, according to Apple filings.
Last year, Apple faced growing competition from Huawei equipment and other domestic brands as national security became a growing concern.
Chen pre-ordered Vision Pro, picked it up at a large store in Beijing and received training on how to use it.
A store salesperson told CNBC that the Vision Pro pre-order half-hour training course held at the Apple store in Beijing from 8 a.m. to 10 p.m. on Friday was fully booked.
Tencent, Alibaba and other Chinese companies Jingdong Launched Vision Pro version of the app for shopping, playing games and watching movies.
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