New England Patriots’ No. 19 Joe Milton III plays against the Washington Commanders during the third quarter of a preseason game at Commanders Field on August 25, 2024 in Landover, Maryland. No. 36 Kyu Blu Kelly struggled under pressure.
Scott Teich | Getty Images Sports | Getty Images
Football is back and is expected to bring record-breaking betting.
According to the American Gambling Association, U.S. adults will bet $35 billion on the NFL this season.
That would be a more than 30% increase over last year’s National Football League season, when Americans wagered $26.7 billion, and would set a new record, according to the AGA. Since the last NFL season, Maine, North Carolina and Vermont have allowed sports betting operators to operate within their states. Court ruling allows Hard Rock International to reintroduce sports betting in Florida.
Today, sports betting is Legally resident in 38 states and Washington, D.C..
However, gaming company stocks have not followed the same growth trajectory. shares draft king, payne, caesar, MGM Resorts and IncludeThe companies that co-own BetMGM have all posted negative year-to-date results. flutter, The owner of FanDuel has seen its shares rise 19% this year since its debut on the New York Stock Exchange. The company reported second-quarter earnings that beat revenue and profit estimates, boosting shares.
churchill downs This year has been positive and rush street interactive It has achieved a significant gain of 109% so far this year.
Competition is becoming increasingly fierce
Every licensed sportsbook is strategizing to grab a bigger share, trying to attract new customers and convince established players to show more brand loyalty.
NFL Kickoff is an opportunity to introduce new and improved technology or innovative bets that attract players. Sportsbooks customize promotions to attract new customers.
“The NFL season is our biggest acquisition time of the year,” said Christian Genetski, president of FanDuel, a leading U.S. sports betting company.
FanDuel is the only company to partner with YouTube for its “Sunday Ticket” deal. Players who place a $5 bet can use Sunday Ticket for a three-week trial to watch out-of-market NFL games. FanDuel hopes to bring more bets by allowing fans to watch their favorite teams.
FanDuel also said it has tweaked the app design and added more bets to the Same Game Parlay. The company says its functionality has been upgraded so fans can place bets on “the speed of sports.”
With over 95% of sports betting now taking place online, speed is of the essence. This is especially true for small stakes bets: placing bets on specific matches as the game unfolds.
Fanatics, Michael Rubin’s e-commerce empire focused on sports merchandise and memorabilia, launched sports betting in four markets last year. Fanatics Sportsbook has since acquired PointsBet’s US operations and technology are now fully integrated. Its sportsbook is now live in 22 states.
For someone new to the industry, this is quite impressive progress.
Pavlo Gonchar | Light Rocket | Getty Images
Fanatics Sportsbook leverages its existing database of 100 million sports fans to acquire customers year-round and rewards them with products from its merchandise and collectibles businesses.
Just before the start of the 2024 football season, Fanatics is hosting a sensational fan event called Fanatics Fest NYC where patrons can meet athletes and celebrities and celebrate their passion for sports.
Fanatics Sportsbook CEO Matt King told CNBC that customer response has been overwhelming.
“We’re seeing incredible positivity and resonance with our proposition to be the most valuable sportsbook, both in terms of the financial value that we give back and, frankly, in terms of what we can do,” King said. Unique things.
King said the unique player awards will be integrated into the climax of the sports calendar, which he calls the “sports equinox” — that time in the fall when nearly all sports play on overlapping schedules.
DraftKings says the NFL is the most popular league based on the number of bets placed and the number of bets accepted.
The sportsbook recently scrapped plans to tax customers in high-tax states and offered “No Touchdown” Prop Betting This season, that means bettors can now bet on whether top players don’t score a touchdown.
new products
It has come under scrutiny as its share price has fallen 28% this year and its digital business has posted losses. penn entertainment corp.. This is its first full NFL season to showcase ESPN Bet, the company’s $2 billion investment Rebranded Sports Betting with partners disneyOwned by sports giants. It was first launched last November, in the middle of the NFL season.
Since then, the platform’s customer database has expanded to 31 million members, an increase of 80%. Penn State leaders are optimistic about its media integration with ESPN.
“People are very active in our apps, and our goal in the coming quarters is to increase loyalty and engagement,” Penn State CEO Jay Snowden said on an Aug. 8 earnings call. retention, and better monetize key engagements through product improvements and expanded product offerings.
The ESPN Bet app on a smartphone on Thursday, February 22, 2024, in New York, USA.
Gabby Jones | Bloomberg | Getty Images
BetMGM just launched the first single wallet for mobile gaming in Nevada, allowing customers to transfer their accounts from Las Vegas back to their hometown. Mobile wallets eliminate the friction of multiple transactions.
“Our players can now immerse themselves in the excitement at MGM Resorts Las Vegas or across the state while seamlessly continuing to place bets on other BetMGM markets,” BetMGM CEO Adam Greenblatt said in a statement.
Tune in: CNBC will announce official 2024 NFL team valuations on air and online on Thursday, September 5.
About The Author
