Honor launches Magic V3 foldable smartphone in international markets, increasing challenge to Samsung.
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Honor launched its latest foldable smartphone Magic V3 in international markets on Thursday, as the Chinese technology company steps up its challenge to Samsung in a fast-growing market.
The phone, whose screen can be folded like a book, has already been launched in China, but its overseas release highlights Honor’s continued efforts to expand its share of high-end markets overseas.
For the Honor Magic V3, Honor stated how thin the device is compared to its competitors. The company says the phone is 9.2mm thick when closed, compared with 12.1mm for Samsung’s latest Galaxy Z Fold6.
Honor has also emphasized artificial intelligence features on its phones, a strategy consistent with other device makers that are also looking to convince consumers to spend more on high-priced upgrades.
According to Honor, the foldable smartphone comes with a feature called Magic Portal, which can now be opened on multiple screens. This feature allows users to easily drag information across applications. For example, if someone sends you an address, you can drag it directly into Google Maps without copying and pasting. If someone sends an image, users can also drag it into Google search.
Magic V3 is not Honor’s first foldable phone. Chinese brands continue to pursue these devices as this is a rapidly growing market segment. Counterpoint Research data shows that global foldable smartphone shipments will increase by 48% year-on-year in the second quarter of 2024.
Shipments in Western Europe, Asia Pacific (excluding India, China and South Korea) and Latin America more than doubled during the same period. These are the target areas for glory.
According to data from Counterpoint Research, in Western Europe, Honor surpassed Samsung for the first time in the second quarter and occupied the top market share position.
Honor said it plans to release Magic V3 in countries such as the United Kingdom, France, Germany, Italy, and Spain, as well as in the Middle East, Asia Pacific, and African markets.
Competition in the space continues to intensify as Google launched its latest foldable phone last month.
Honor was spun off from Chinese telecom giant Huawei in 2020 to avoid U.S. sanctions on Huawei’s smartphone business. Since then, Honor has been actively launching smartphones and focusing on the international market.
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