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apple On Friday, Apple welcomed the debut of the iPhone 16, Apple Watch Series 10 and AirPods 4 in stores around the world.
The new products were announced at an event earlier this month and are available for pre-order starting September 13th. Siri tribute.
Apple’s latest iPhone marks the company’s latest move into artificial intelligence, with new Apple Intelligence features set to roll out starting in October. New features will allow customers to rewrite text, delete objects from photos and conduct conversations using improved Siri. These software improvements only apply to iPhone 16 and last year’s iPhone 15 Pro devices.
On September 20, 2024, an Apple store on Regent Street in London, England displayed Apple’s new iPhone 16.
Rasid Necati Aslim | Rasid Necati Aslim Anatolia | Getty Images
But Apple shares fell on Monday after an analyst report showed demand for the latest iPhones was lower than expected. Tianfeng Securities analyst Ming-Chi Kuo said in a report on Monday that iPhone 15 sales fell about 12% in the first weekend compared with the same period last year. Barclays, JPMorgan Chase and Bank of America also noted that shipping times could lead to lower demand for more expensive iPhone Pro models compared with last year.
On Friday, UBS analysts advised investors not to overreact to weak sales, as the data was also collected by analyzing wait times for new iPhone models, which were longer last year partly due to supply chain issues. Interrupt.
“Ahead of the iPhone 16 launch, our analysis suggests that the lack of a killer app and the launch of Apple Intelligence may be somewhat premature, which will dampen demand,” UBS analysts wrote. “While we still believe the iPhone/iOS attributes The aggregation is more evolutionary than revolutionary, but we caution investors not to overreact to data that suggests initial demand is somewhat tepid.”
UBS analysts said last year’s supply chain disruptions “slightly distorted/stretched last year’s numbers,” causing customers to wait longer for Pro models. UBS wrote that the wait time for customers to pre-order some iPhone 15 Pro Max was 41 days last year, while the wait time for the iPhone 16 Pro Max this year was 26 days.
“Nonetheless, data for all models and regions about a week after release supports our view that a supercycle is not imminent, as U.S. and Chinese data were disappointing compared to last year,” they wrote.
A device of the new Apple Watch Series 10 models was on display after a presentation at Apple headquarters.
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The Apple Watch Series 10 has a larger screen than earlier models. Like the earlier Series 9, it will support new sleep apnea detection and other new features. AirPods 4 brings an update with a smaller charging case and noise-canceling features.
CNBC reviewed the new iPhone 16 Pro Max and Apple Watch Series 10 earlier this week.