A banner advertising the Ford Mustang Mach-E electric vehicle hangs at a Ford dealership in Glendale, California, on August 21, 2024.
Mario Tama | Getty Images
Detroit – Ford Motor Company Electric vehicle sales leadership lost to local rivals General Motors The third quarter came as automakers’ electric vehicle growth slowed.
Ford on Wednesday report U.S. new car sales increased by 0.7% year-on-year in the third quarter, of which electric vehicle sales increased by 12.2% compared with the same period last year.
Ford’s third-quarter results pushed electric vehicle sales up 45% this year through September to 67,689 units. By comparison, General Motors reported on Tuesday that it had sold 70,450 electric vehicles through September, including a year-over-year increase of about 60% in the third quarter.
Ford and GM continue to lag modern cars, Including Kia, electric vehicle sales increased by about 18,000 units or more. South Korean automaker still lags far behind market leader in U.S. EV sales Tesla.
General Motors has been significantly increasing the number of electric vehicle models, including offering eight “Ultium-based” electric vehicles to consumers – a reference to its electric vehicle architecture and battery technology. Ford, on the other hand, only has three electric vehicles and is focusing more on expanding hybrid models in the short term.
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“Different lifestyles and use cases require unique types of power,” Andrew Frick, president of Ford Blue and Customer Service, said in a release. “We listened to our customers to power them Assemble vehicles to meet their specific needs and their response validates our product strategy.”
While Ford has de-emphasized its near-term plans for electric vehicles, company executives such as Chief Executive Jim Farley have touted the brand’s sales rankings.
The Ford brand maintains its second-largest sales position behind Tesla, according to the Detroit automaker.
In terms of Ford’s overall third-quarter sales, the company is expected to outpace the industry. Auto industry forecasters such as Cox Automotive and Edmunds predict that industry-wide sales will fall about 2% in the third quarter compared with the same period last year.
Ford’s growth was driven by growth in its electric and hybrid models, which together accounted for 14% of its third-quarter sales. The automaker’s traditional vehicle sales fell 2.8% from the same period last year.
Ford’s sales in the United States increased by 2.7% in the third quarter of this year compared with the same period last year, with sales exceeding 1.5 million vehicles.