Circles is a tech startup with ambitions to shake up the telecommunications industry, and an unconventional marketing strategy to match.
Circles is a tech startup with ambitions to shake up the telecommunications industry, and an unconventional marketing strategy to match.
“The telecom industry has been talking about the same challenges for a long time but not much action has been taken,” Circle co-founder and CEO Rameez Ansar told CNBC’s Marketing.Media.Money.
Headquartered in Singapore, Circles was founded in 2014 with the goal of revolutionizing the customer experience. Its business is divided into two key divisions – mobile network and software as a service division.
“We get people to understand that if you want to change an industry, you need to change the whole way you think about technology,” Ansar said.
Since its inception, the company’s tongue-in-cheek and sometimes provocative marketing campaigns have become synonymous with the brand.
“We can’t please everyone,” said Ajay Sampath, group director of brand and marketing at Circles. “If you launch a product that has to please everyone, then all we have in the world is vanilla, and vanilla is a boring flavor.”
Watch the video above to learn more about Circle’s marketing strategy.
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