apple announced on monday Newer iMac Using the company’s latest M4 chip. It starts at $1,299 and can be ordered ahead of the November 8 launch.
Apple’s Mac line is still a huge business unit, although it’s not as important to the company as the iPhone. Apple announced second-quarter Mac sales of $7 billion, an increase of about 2% from the same period last year.
Unlike the iPhone, only phones released in the past two years will support Apple Intelligence, and since 2020 all Apple computers equipped with M1 chips and newer can run the company’s artificial intelligence. Still, Apple is focusing on artificial intelligence when marketing its new Macs to build momentum around its new products.
The M4 iMac comes in new hues, including green, yellow, orange, pink, and purple. It’s still available in silver. All four USB-C ports on the back also support the fastest Thunderbolt 4 standard, which means you can transfer large videos and other files faster. It supports up to two additional 6K displays. It also comes with an updated Magic Mouse and Magic Keyboard that support USB-C charging, replacing the old Lightning port.
The new iMac retains the same 24-inch 4.5K Retina display as the earlier model, but now adds a new nanotexture display option that helps prevent reflections and glare.
Apple may still announce more new Macs in the coming days. Apple Chief Marketing Officer Greg Joswiak Posted on Thursday by Come to Mac Your Calendar for an exciting Announcement Week.
Apple first launched the M4 in the Apple iPad Pro in May. At the time, Apple said the chip had additional artificial intelligence capabilities, a better graphics processor, and used TSMC’s 3nm manufacturing process. Apple says the M4 consumes half the power of the M2, first released in 2022.
In September, Apple announced new iPhones, Apple Watch and AirPods. This week’s Mac release may be Apple’s last major new hardware release of the year.
This story is developing. Please check back for updates.
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