Marc Benioff in talks to sell Time to Antenna Group | Wilnesh News

Greek media company Antenna Group in talks to acquire Time salesperson According to people familiar with the matter, co-founder Marc Benioff (Marc Benioff).

The people, who asked not to be identified because the discussions are private, said a deal was not yet certain and talks were in their early stages.

A spokesman for Time magazine said there was “no agreement to sell Time” but declined to comment on the negotiations with Antenna. A spokesman for Antenna Group did not respond for comment.

Benioff Acquired Time Magazine for $190 million in 2018. One of the people said early negotiations with Antenna centered on a price of $150 million.

The talks come at a particularly tumultuous time for traditional media companies, which are trying to keep digital-first assets alive amid competition from free services like YouTube, TikTok and Instagram.

Comcast announced on Thursday that it was considering spinning off its cable network group. The Washington Post, owned by tech billionaire Jeff Bezos, has lost more than 10% of its subscribers in recent days after deciding not to endorse a candidate in the U.S. presidential election. According to NPR.

Benioff and his wife, Lynne, acquired Time magazine from Meredith Corp., which owned the magazine for less than a year. Year.

“The Benioffs are the perfect fit, with their willingness to put journalistic integrity ahead of corporate interests,” said Alan Murray, chief content officer for Meredith Times Company brands. then.

Antenna group almost acquired Vice Media will declare bankruptcy before 2022. Although it invested in Arianna Huffington’s tech company Thrive Global, most of its investments are Europe-focused.

Revealed: Comcast owns NBCUniversal, the parent company of CNBC.