On June 2, 2022, people queued to enter the “laboratory” of the Netflix series “Stranger Things” in Madrid.
Beata Zaouzel/ | Noor Photos | Getty Images
Netflix Two years after the launch of cheaper, ad-supported plans, the number of monthly active users worldwide has reached 70 million.
The company said on Tuesday that more than 50% of new signups purchased ad-supported plans in countries where the option was available. Netflix said “positive momentum and growth continues across all business areas,” adding that “steady progress was made across our membership base in all countries.”
Netflix launched the option in November 2022 as part of its response to slowing subscriber growth.
Subscriber growth is no longer an issue these days. Last month, Netflix reported that it added 5.1 million subscribers in the third quarter, beating Wall Street expectations. The total number of Netflix members across all pricing tiers is 282.7 million.
Netflix said starting next year it will no longer update investors on its subscriber numbers as it shifts its focus to revenue and other financial metrics as performance indicators.
When Netflix launched its advertising platform two years ago, the company said Nielsen would rate its content.
Netflix announced in May that it would air two National Football League games this Christmas as part of a three-year deal. On Tuesday, the company said ad inventory for both live games had been sold out.
Netflix also said it has hired FanDuel and Verizon as advertisers for the game. Netflix said FanDuel will be the exclusive pregame sports betting partner and will provide sponsored features within the show.
Media companies have been focusing on ad-supporting strategies for their streaming options, attracting customers with cheaper packages and providing advertising revenue to help their streaming businesses become profitable. Although the advertising market for traditional television is growing slowly, the advertising market for streaming media and digital services is growing.
Netflix last updated its ad-supported tiers in May, when it said it had 40 million monthly active users worldwide, nearly double its January figure. The news comes during the media company’s Upfronts to advertisers.
Netflix also announced in May that it would launch its own advertising platform, ending its partnership with Microsoft on the technology. The company has launched the platform in Canada and plans to launch it in the United States by the end of the second quarter next year. It plans to roll out the platform everywhere by the end of 2025.
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