Supermarkets are hotbeds of competition. The aisles are filled with thousands of products vying for your attention and money, so how do new players stand out from the crowd? The answer may lie in artificial intelligence.
Supermarkets are hotbeds of competition. The aisles are filled with thousands of products vying for your attention and money, so how do new players stand out from the crowd?
That’s where the $88 billion market research industry comes into play. Traditionally, this requires actual surveys of a small group of people, but the results are not foolproof – often only recent trends can be seen, which can be a problem since launching a new product can take one to two years .
But companies like AI Palette are looking to leverage new technologies like artificial intelligence to transform the market.
“The challenge they always face is that consumer preferences are changing faster than ever before, and they can’t understand and predict what will be popular in a year or two,” said Somsubhra Gan Choudhuri, co-founder and CEO. AI Palette ,Tell CNBC Tech: The Edge.
So how does AI Palette use large language models to predict trends? Watch the video above to find out.
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