The captain of the Disney Treasure is Minnie the Navigator, a version of the character designed specifically for the cruise ship.
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this disney The fleet size continues to expand.
Next month, the Disney Treasure Cruise will sail to the Caribbean for the first time from Port Canaveral, Florida, officially becoming the sixth ship in the company’s lineup.
The Treasure is 221 feet tall, 1,119 feet long, and can carry 4,000 passengers and 1,555 crew members. Like Disney’s other cruise ships, Treasure features themed dining, thoughtfully designed lounges and premium live onboard entertainment.
As the Treasure Ship sets sail, Disney also begins its own journey. The company, which has not launched a new ship in a decade before Disney Wish debuts in mid-2022, is entering an era of rapid expansion.
Disney’s fleet will double in size by 2031, with two ships arriving in 2025 – Disney Destiny and Disney Adventure – followed by four more Disney-branded ships and a partnership with Oriental Park Company to bring Disney cruise vacations brought to Japan.
“Disney Cruise Line is going through an unprecedented period of growth,” said Thomas Mazloum, president, Disney New Experiences Portfolio and Disney Signature Experiences. “We are seeing very strong demand for Disney Cruise Line right now. We are A premium brand with great occupancy and, frankly, business doing very, very well. ”
Disney Treasure Cruise.
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Disney Cruise Line is part of the company’s Experiences segment, alongside its Parks, Resorts and Consumer Products segment. The division reported record revenue and profits for fiscal 2024, with full-year revenue up 5% to $34.15 billion and operating income up 4% to $9.27 billion, according to the company’s earnings release on Thursday.
Last year, the Experiences segment was Disney’s second-largest revenue driver behind the Entertainment segment, which reached $41.18 billion in fiscal 2024.
The experience business’s full-year revenue growth is the strongest among all Disney divisions, and the company expects profits from the experience business to grow by 6% to 8% in fiscal 2025.
Despite its relatively small number of cruise lines, Disney has become a leader in family cruising. For comparison, the three major cruise lines are carnivalwith more than 100 ships, royal caribbeanmore than 40, and norwegian cruise linethere are about 30 of them.
Disney’s base prices are considered slightly more expensive than Carnival and Royal Caribbean’s, but prices are very similar if guests choose to upgrade to a larger cabin or add food packages or experiences to their itinerary.
Disney’s Treasure offers seven-night cruises departing USD 4,277 for two guests $6,994 for family of four. These prices will increase if travelers choose a cruise related to Halloween or Christmas.
A stateroom on the Disney Treasure Cruise.
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Gavin Doyle said what sets Disney apart is its innovation in cruises and its focus on storytelling, Founder of MickeyVisit.com.
“Disney redefined the cruising space when they came in, and that’s how they designed the ships in a guest-centric way, with the services for the people on board, and the beloved characters and intellectual property that they could integrate,” he said.
Doyle pointed out that Disney uses a “rotating dining” system for diners on its cruise ships. Passengers don’t eat in one large canteen – they are pre-arranged to eat in different themed restaurants. Disney also rotates restaurant staff to track each group of passengers to their reserved restaurants. This way, guests have the same waiters, servers, and restaurant managers throughout their entire trip, and the servers get to know the guests and their preferences.
“It felt like magic that they were able to provide this level of customer service,” Doyle said.
Immersive dining
While Treasure has some of the traditional amenities found on cruise ships—upscale restaurants, swimming pools, spas, and children’s playrooms—Disney incorporates storytelling into these services to elevate the experience for guests.
Its dinner restaurant offers an immersive atmosphere and live entertainment. Plaza de Coco is the first theater dining experience themed to the 2017 film Coco, and guests are cordially invited to gather at Mariachi Plaza to enjoy festive food and music.
Plaza de Coco, named after the Disney and Pixar movie Coco, is one of many themed restaurants on the Treasure Cruises.
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Meanwhile, in the Marvel universe, guests will experience two different shows, one called “Avengers: Quantum Encounters” and the other called “Marvel Heroes Celebration: Groot Remix.”
This high-tech venue features numerous screens for diners to watch and experience the heroic adventures while dining.
Worlds of Marvel, a restaurant on the Disney Cruise Line Treasure ship inspired by the Marvel Cinematic Universe.
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There is also a restaurant named “1923” after the year Walt Disney Animation Studios was founded. This location is relatively low-key and upscale. It houses a collection of exploration-themed artwork from modern and classic animated films.
Inspired by the ice cream shop in Disney’s “Zootopia,” Jumbeaux’s Sweets is an ice cream and candy shop on the Disney Treasure Cruise.
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In addition to its three main family restaurants, Treasure has many places to dine casually and grab a quick bite on the go. Those with a sweet tooth can head to Jumbeaux’s Sweets, which is modeled after the ice cream parlor in Disney’s “Zootopia.”
The Treasure also has some adult-only dining spots for those traveling without kids or looking to stay overnight.
Palo Steakhouse and Enchante are upscale restaurants inspired by “Beauty and the Beast”, offering delicious Italian and French menus. The Rose is a chic lounge located at the entrance to both restaurants, offering pre-dinner aperitifs and post-dinner cocktails.
Taking the park to the high seas
Disney Treasures marks the first time Disney has brought intellectual property rights from its parks to one of its ships.
The Haunted Mansion Parlor bar features spooky design elements from the famous attraction and serves spirit cocktails, mocktails and zero-haunted drinks.
The Haunted Parlor is an adults-only bar on the Treasure Cruises ship inspired by Disney theme park attractions.
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“Walt Disney World is about 50 years old,” Mazloum said. “Disneyland is longer. Many of our guests have grown up coming to our parks over the years, and over time you have these iconic attractions and experiences… We The visionaries, and I have to give them a lot of credit, came up with this idea.
“We’re really excited about the idea and even more excited about the reception we’ve received,” he added.
Another fan-favorite park attraction is the Jungle Cruise. The Skipper Society is a great place to grab themed cocktails and snacks, surrounded by camp-style furniture.
Inspired by the Jungle Cruise attraction at Disney theme parks, Skipper Society is one of several adults-only bars on the Jumbo cruise ship.
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Other adults-only venues include the Scat Cat Lounge, based on Aristocrats, and the Periscope Bar, based on Twenty Thousand Leagues Under the Sea.
Multi-generational fun
Of course, for many, a Disney cruise is a family affair.
“People often say they were designed with families in mind, and that’s absolutely true,” Mazloum said. “I would go a step further and say that they are really designed for multi-generational use so that everyone can enjoy their experience.”
According to the Cruise Lines International Association, cruising is the top choice for multi-generational travel, with one in three families having at least two generations sailing together. Another 28% of cruise passengers are three to five generations old, the organization said in its annual State of the Cruise Industry report released in April.
Disney has dedicated spaces for every age group. It’s a small world nursery with nanny services for children 6 months to 3 years old, while older children can head to the Disney Ocean Club, which features multiple immersive spaces.
Families can also watch “Disney’s Moana Story” at the Walt Disney Theater aboard Treasure. The Broadway-style production features giant Teka puppets and a new song called “Warrior Face.” The stage will also feature DisneySea Adventures and Beauty and the Beast.
In addition, Treasures will feature the Hero Zone, Wonderland and Neverland Cinemas, all popular locations in Disney Wish. The Hero Zone is a sports and leisure space offering game show-style competitions and physical challenges, while the Cinema is a luxurious screening room showing first-run films from Disney, Pixar, Marvel and Lucasfilm.
Similar to Wishland, Treasure Land also features a Toy Story-themed area, including a splash pool, wading pool, and family waterslide. There is also an adapted version of Wish’s AquaMouse water coaster called “The Curse of the Golden Egg.”
The water coaster on Disney Cruise Line’s Treasure Ship is called AquaMouse: The Curse of the Golden Egg, inspired by the Mickey Mouse animated short film.
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