The iPhone 16 sign can be seen on the window of the Apple store on Fifth Avenue on September 20, 2024, the day of the new product launch in New York City.
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The Indonesian government expects apple The iPhone maker is seeking permission from Jakarta to sell its latest phone as it plans to increase its investment in the country by $100 million, state media reported.
The US tech giant’s latest smartphone model does not meet Indonesian standards 40% domestic content requirement Suitable for smartphones and tablets, it is not yet licensed for sale in the country.
The ban is intended to protect local industry and jobs, and officials have asked Apple to increase investment and commitment economy to gain more opportunities.
According to Indonesian state media, the country’s Ministry of Industry Meet with Apple representatives On Thursday, it proposed investing $100 million over two years.
The funds will be used for research and development center programs and professional development academies in the country, the report said.
It added that the company also plans to start producing accessory product components, specifically the mesh for Apple AirPods Max, from July 2025.
Apple did not immediately respond to CNBC’s request for comment.
Although the new offer is 10 times larger than the proposal reported Previously, the government was still trying to sweeten the deal to obtain “fair” promises.
Industry ministry spokesman Febri Hendri Antoni Arif said: “From the government’s point of view, of course we want this investment to be larger.” tell state media Thursday.
Greater investment will help the development of Indonesia’s manufacturing industry, he said, adding that Indonesia’s domestic industry is capable of supporting the production of Apple devices such as chargers and accessories.
Le Xu, an analyst at Canalys who focuses on Apple strategy research, said that although Indonesia is a small market for Apple, it also provides growth opportunities because the country has the fourth largest population in the world.
“Its young population is tech-savvy and increasingly digitally literate, which is consistent with Apple’s strategy to expand (global sales),” he said. He noted that the region also offers manufacturing and assembly potential, supporting Apple’s supply chain diversification effort.
He added that success in this market requires a long-term strategy, and Apple’s investment offer demonstrates its commitment to comply with local regulations and pave the way for future growth.
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