Jake Silva | Noor Photos | Getty Images
OpenAI hires first chief marketing officer, poaching Kate Rouch from cryptocurrency firm Coin Library.
Rouch joined Coinbase in August 2021 to lead global marketing and public relations and oversee the company’s super bowl ad. Prior to that, she worked for the company for more than 11 years. Yuanincluding serving as global head of brand and product marketing for Instagram, WhatsApp, Messenger and Facebook.
Rouch said in an article Post on X She starts on Monday.
Since ChatGPT launched, OpenAI’s valuation has climbed to $157 billion in two years, raising about $13 billion from Microsoft along the way. The company completed its latest $6.6 billion funding round in October and secured a $4 billion revolving credit line.
OpenAI, which kicked off the generative artificial intelligence craze, has so far not prioritized strategic marketing, but still says it has successfully reached 250 million weekly active users and more than 1 million paying enterprise customers.
But as the generative artificial intelligence arms race heats up, OpenAI’s latest recruitment suggests it plans to invest in marketing. OpenAI confirmed to CNBC that it currently has no plans to launch a Super Bowl ad in 2025.
OpenAI faces competition from Anthropic, the company behind the Claude chatbot, as well as tech giants Google, Amazon, Microsoft and Meta. They are all competing for a larger market share Expected to exceed US$1 trillion Income over ten years.
OpenAI said last week it would allow employees to sell about $1.5 billion worth of stock in a new tender offer to SoftBank.
watch: Elon Musk asks court to prevent OpenAI from turning into a for-profit company
About The Author
