Apple store in Shanghai, China.
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apple According to his post, CEO Tim Cook is visiting Shanghai Official Weibo account Wednesday, ahead of the opening of a new retail store and a drop in iPhone sales in the country.
A video accompanying the post shows Cook strolling through one of the city’s popular tourist areas and having breakfast with Chinese actor and TV personality Zheng Kai.
according to a Press release Monday, the new retail store in Jing’an District will open on Thursday.
Cook frequently visits China – Apple’s key market and manufacturing base – to launch products, open factories and meet with local officials.Earlier this month, Apple also declare Plans to expand research centers in Shanghai and Shenzhen.
His latest trip came amid reports that iPhone sales in China were down 24% in the first six weeks of 2024 compared with the same period last year.
Analysts said the sales decline was partly due to Apple’s unusually high shipments in early 2023, but also due to increased competition from local brands such as Huawei.
Cook visited China in October last year after reports that iPhone 15 sales there were weaker than the previous generation model.
A month ago, it was reported that employees of China’s central government agencies were banned from using iPhones at work. China’s Foreign Ministry denied the reports.
Apple on Friday reportedly agreed to pay $490 million to settle a class-action lawsuit that accused Cook of misleading him about a sharp drop in iPhone sales in China in November 2018, according to a preliminary settlement agreement filed in federal court in Oakland, California. investor.
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