The picture shows the Grand Indonesia shopping mall in Jakarta on Friday, January 5, 2024.
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BEIJING – Huawei spin-off Honor announced on Tuesday that it plans to launch smartphone sales in Indonesia by the end of March, becoming the latest Chinese company to enter the Indonesian market. Ban Apple iPhone 16 Exceeds domestic production requirements.
Indonesia requires smartphones sold in the country to 40% of parts must come from domestic sources. The rule prevents Apple from selling its latest phones on the market, reports say A $1 billion investment is being negotiated.
Honor has an office in Indonesia and is working with a local manufacturing partner, Li Yuchun, president of the Chinese company’s South Pacific operations, told reporters last week. He said that the foldable screen phone will be one of Honor’s first products sold locally, with a total of 10 mid-to-high-end products.
The company aims to offer about 30 products ranging from mobile phones to tablets in Indonesia by the end of this year. This Southeast Asian country is the largest in the world The fourth most populous countrysecond only to the United States.
“As Southeast Asia’s largest and fastest-growing economy, Indonesia presents significant long-term growth potential despite 80% of the market being dominated by devices priced below $200,” Canalys analyst Chiew Le Xu said in an email. .
“Indonesia is becoming an important market in Southeast Asia, driven by rapid economic growth and a growing middle class,” Chiew said, noting that the country accounts for 35% of smartphone shipments in the region and can serve as a strategic regional hub. .
As of November, Oppo, Xiaomi and Transsion (all from China) held the top three spots in Indonesia in terms of smartphone shipments, According to data from Canalys. In November, Shenzhen Oppo held Global launch of flagship phone Find X8 In Indonesia, the company also has factories.
According to Canalys data, Samsung ranks fourth in Indonesia with a market share of 16%, tied with another Chinese brand Vivo.
Except for China and Japan, Accounts for less than 8% of Apple sales from the Asia Pacific region.
Li claimed that the decision to enter Indonesia had nothing to do with Apple’s business in the country and was confident in Honor’s ability to compete. He said that Honor has been observing the Indonesian market for many years and strengthened its expansion efforts in the first half of last year.
Although he declined to disclose details of current employees in Indonesia and China, Li said Honor is still recruiting employees in the country and plans to focus on local employees in the future.
In addition to selling through local retailers, Honor plans to open at least 10 of its own stores in Indonesia this year, Li said.
Outside of China, Honor is mainly sold in Europe and parts of Southeast Asia. Its phones are not sold directly in the United States.
Honor, which plans to go public, was spun off from Chinese telecom giant Huawei in November 2020 after the parent company was sanctioned by the United States. Huawei stated that it does not hold any Honor shares or participate in business decisions.
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