Antonio Filosa, Stellantis North America operating officer and Jeep CEO, speaks during a Stellantis press conference at the Automobility LA 2024 auto show at the Convention Center in Los Angeles, California on November 21, 2024.
Etienne Laurent | AFP | Getty Images
Detroit – Stellar The U.S.’s top priority this year is to expand its retail market share after several years of declining sales in its largest and most important market.
Antonio Filosa, who has led the troubled automaker’s North American operations since October, said Stellantis is targeting a revamped U.S.-focused leadership team. , to increase U.S. retail sales and market share this year by improving relationships with dealers, including offering additional incentives.
“That’s obviously what we need to do,” Filosa said Friday during a media roundtable at the Detroit auto show. “U.S. retail market share is our top priority.”
Stellantis’ U.S. sales, both retail and fleet, have declined every year since 2018.
The company’s overall U.S. market share dropped from 12.6% in 2019 to 9.6% in 2023. According to annual public filings.
Before the merger, the company had been focused on profits rather than market share under former CEO Carlos Tavares. Sources previously told CNBC that Tavares emphasized cost cutting, the goal of achieving double-digit profit margins under the “Dare Forward 2030” business plan, and an unwillingness, if not an unwillingness, to listen to U.S. executives on U.S. market view.
Filosa acknowledged on Friday that the company had made “many mistakes” in recent years. He said the company had overlooked the importance of the North American market, particularly the U.S.
Filosa said Stellantis may make more changes to its U.S. operations, depending on potential regulations from the incoming Trump administration, which has threatened to change all-electric vehicle incentives and tariffs in Canada and Mexico— Stellantis relies on both countries to import cars.
“Obviously, we’re looking at various scenarios,” Filosa said, adding that it could mean more jobs in the U.S. “But, yes, we need to wait for his decision, before Mr. Trump and his administration Once a decision is made, we will act accordingly.
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