Huawei China’s official website lists detailed information about the Huawei Pura 70 series.
Huawei
Huawei launched a new smartphone range on Thursday as it continues its resurgence in China and steps up its challenge in global markets. apple in the market.
The Chinese tech giant has launched the Pura 70 series, which replaces the company’s “P Series” devices first launched in 2012.
It’s the latest sign of growing confidence from Huawei, which quietly launched its Mate 60 smartphone last year with high-end chips. This has caused concern in Washington, which has imposed sanctions over the past few years aimed at preventing Huawei from accessing such technology.
These sanctions, which began in 2019, have all but destroyed Huawei’s smartphone business.
Now Huawei is trying to make a comeback. According to data from Counterpoint Research, the company’s smartphone shipments in China increased by 64% annually in the first six weeks of 2024, while Apple’s iPhone sales fell by 24% during this period.
Huawei’s latest phone is the latest challenge to Apple, China’s dominant foreign smartphone brand.
According to Huawei’s official website, there are four devices in the Pura 70 series – Pura 70, Pura 70 Pro, Pura 70 Pro Plus and Pura 70 Ultra.
Here are the starting prices for each product in China:
- Temple No. 70: 5,499 yuan
- Pura 70 Pro: 6499 yuan
- Pura 70 Pro Plus: 7,999 yuan
- Pura 70 Ultra: 9999 yuan
The Apple iPhone 15 starts at 5,999 yuan in China, while the iPhone 15 Pro Max starts at 9,999 yuan. Therefore, Huawei directly challenges Apple in the same price range.
Huawei equips these devices with advanced smartphone features. The phone has a textured cover on the back, and the Ultra version has a 6.8-inch screen. All new mobile phone products are equipped with triple-lens setups, capable of long-distance zoom and capturing images of high-speed moving objects.
The Pura 70 series also runs HarmonyOS 4.2, Huawei’s proprietary operating system that was first released in 2019 after U.S. sanctions prevented it from interfacing with Google Android.
Huawei has yet to reveal the central processing chip inside the device after drawing attention for its semiconductor breakthroughs last year. Several bloggers on Chinese social media said the phone uses a Huawei-designed Kirin 9010 processor, but CNBC could not independently confirm this.
This will be an upgraded version of the Kirin 9000s, which was reportedly used in last year’s Mate 60.
Huawei did not immediately comment when contacted by CNBC.
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