A customer walks past a Pride Month merchandise display at a Target store on May 31, 2023, in San Francisco, California.
Justin Sullivan | Getty Images
Target The company will limit which stores carry LGBTQ-themed products, following uproar last year for its decision to sell products designed for transgender people.
Retailer Thursday said The company said it will sell Pride merchandise this year in some of its nearly 2,000 stores and on its website, citing “historical sales performance.” The company added that in addition to selling LGBTQ-themed homewares and food and beverages, this year’s Pride line of clothing will also be tailored for adults. Children’s Pride apparel will not be sold.
The latest decision, Bloomberg News first reportedrepresents changes in products offered in all Target stores as the company Did it a few years ago.
“Target is committed to supporting the LGBTQIA+ community during Pride Month and year-round,” a company spokesperson said in an email Friday. “Most importantly, we want to create a welcoming and supportive environment for LGBTQIA+ team members.” environment that reflects our culture of caring for Target’s more than 400,000 employees.”
“We have a long history of providing benefits and resources to the community, and we will be developing internal plans to celebrate Pride 2024,” the spokesperson added.
Target became the focus of a social media boycott last year, with some shoppers disagreeing with the retailer’s decisions Sell swimsuits for transgender peoplewith many individuals wrongly Accusing retailers of selling it to children. The retailer’s Pride-themed children’s clothing includes garments with supportive slogans such as “Be yourself” and “Trans people will always exist!”
Target has publicly supported the LGBTQ movement for much of the past decade a controversy An incident involving a 2010 donation by its CEO to a group supporting a gubernatorial candidate who opposed same-sex marriage.
But backlash last year led the company to pull trans products from its shelves after store employees were harassed by customers.
The goal is also wrongly Accused of selling “evil” children’s clothing, further alienating some conservative shoppers.
Some conservatives celebrated the company’s announcement to scale back this year’s lineup.
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