Google lets retailers include 3D images in AI-generated ads | Wilnesh News

Google announced on Tuesday that it will let advertisers use generative artificial intelligence to create immersive visuals in promotions as the company rolls out more artificial intelligence tools for brands.

Advertisers can take advantage of what Google calls visual branding in search to “deliver richer results for queries that include the name of a brand or retailer,” the company said Tuesday at its annual conference Google Marketing Live. Branding can also include product videos and summaries.

Last week, Google announced plans to change its search results pages to prioritize a feature called “AI Overview,” which uses artificial intelligence to aggregate information at the top of search results pages.This move could push organic content and ads further down the page, creating potential reorganize For publishers and advertisers.

Google said on Tuesday that there will be ads in AI Overview and that they will be relevant to queries and information. These posts will be clearly marked as “Sponsored.” The ads include a virtual try-on option, a technology Google rolled out with some retailers last year.

“All merchants have to do is provide a few high-quality images of their shoes from different angles, and we’ll use advanced artificial intelligence technology to create a 360-degree view of their shoes,” Google said in a blog post.

Google did not reveal how many sponsored spots it will show in the AI ​​overview for each expected AI query, nor how the company will decide which sponsored spots to show. A Google spokesperson said the company is “beginning a small-scale test in the U.S.”

letter Google’s advertising business rebounded this year after declining in 2022 and slowly recovering last year. Total revenue grew 15% in the second quarter, the fastest expansion since early 2022. Customer conversion rates for customers increase.

The company said it is giving advertisers more image editing tools and said Google artificial intelligence will generate more visual options and “context” for their ads. For example, Google said that if a user searches for “short-term storage” and clicks on an ad for a storage facility, Google artificial intelligence can recommend storage unit sizes and packaging materials, as well as provide a link to the website.