December 26, 2024

On Monday, November 27, 2023, in New York, the United States, an Amazon employee delivered a package on Cyber ​​Monday.

Stephanie Keith | Bloomberg | Getty Images

Amazon is offering Prime members a free Grubhub subscription, its latest effort to boost the benefits of its $139-a-year loyalty program.

The e-commerce giant previously offered Prime members a one-year Grubhub subscription, which included free shipping on orders over $12. The deal, announced Thursday, makes the food delivery service a permanent fixture of Amazon’s Prime membership program. As part of the move, people without Prime membership will also be able to place Grubhub orders directly through the Amazon website and mobile app.

In recent years, Amazon has continued to increase its Prime membership benefits in an effort to attract and retain members while facing increasing competition. Walmart and Targetloyalty program. The company added One Medical member discounts to the program, along with existing benefits like fast shipping and video streaming.

Amazon acquired a 2% stake in Grubhub, the U.S. subsidiary of Just Eat Takeaway.com, in July 2022. Just Eat said Amazon could increase its stake in Grubhub to 15% if certain performance factors are met, such as an increased number of new customers.

Amazon once operated a food delivery service that competed with the likes of Grubhub, Uber Eats and DoorDash. The company launched Amazon Restaurants in 2015, allowing Prime members to order food from local restaurants and have it delivered by its fleet of drivers.

company Shut down Amazon Four years later, the restaurant began focusing on grocery delivery. It has expanded its selection of non-perishable items and pantry staples through its website. In addition, Amazon also provides online ordering services from Whole Foods and fresh produce supermarkets.

Don’t miss these exclusive reports from CNBC PRO

Walmart's e-commerce business begins to threaten Amazon's dominance

About The Author

Leave a Reply

Your email address will not be published. Required fields are marked *