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London’s Competition Appeal Tribunal (CAT) ruled on Wednesday that Google parent Alphabet must face a massive lawsuit accusing it of abusing its dominant position in the online advertising market.
The lawsuit, which seeks up to 13.6 billion pounds ($17.4 billion) in damages on behalf of publishers of British websites and apps, is the latest to spotlight the search giant’s business practices.
Ad Tech Collective Action brought the claim on behalf of publishers who said they had suffered losses as a result of Google’s alleged anti-competitive conduct.
Google last month urged CAT to block the case, arguing it was incoherent. The company “strongly denies the underlying allegations,” its attorneys said in court documents.
The Committee against Torture said in a written ruling that it would certify the case before it goes to trial.
Ad Tech Collective Action’s lawsuit is just the latest lawsuit against tech giants by the CAT, which this year has approved a $3.8 billion lawsuit against Facebook parent company Meta and nearly $1 billion against Apple.
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