Passengers on board a United Airlines Boeing 737 Max-8 aircraft taking off from Newark Liberty International Airport (EWR) in New Jersey, United States, on Wednesday, March 13, 2024.
Guan Bing | Bloomberg | Getty Images
Now playing United Airlines‘ Seat back screen: personalized advertising.
The airline said on Friday it launched a media platform to provide passengers with personalized advertising on platforms such as seatback screens and apps as it looks to leverage customer data.
United Airlines says its new platform Kinective Media has partnered with norwegian cruise line, macy’s department store, InterContinental Hotels Group Hotels & ResortsTelevisaUnivision and JPMorganoffering a series of credit cards co-branded with United Airlines.
The platform is the latest example of airlines trying to tap into new revenue streams and leverage their lucrative loyalty programs. Delta Airlines In early 2023, it said it would start offering free Wi-Fi to customers if they are registered members of its SkyMiles frequent flyer program.
“Unlike some business media platforms, United enables brands across industries to reach engaged customers across the entire marketing funnel—from brand consideration to conversion—in a highly personal and relevant way, and we’ve seen incredible results. The results are impressive,” Richard Nunn, CEO of United’s MileagePlus loyalty program, said in a press release.
United declined to disclose projected sales for the program.
Customers can opt out The airline said it saw targeted ads through United’s website, and United said advertisers do not have access to customers’ personally identifiable information.
“Based on average flight times, this could take up to 3.5 hours per passenger,” United said.
The airline is making major upgrades to its narrow-body cabins, including in-flight entertainment systems with new screens and other features, although supply chain issues have delayed some aircraft retrofits.
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