Honor Magic V Flip is Honor’s first “clamshell” foldable smartphone.
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Honor launched its first clamshell foldable phone on Thursday as the Chinese electronics maker looks to step up its challenge to key rivals in the high-end market Samsung.
The Honor Magic V Flip is currently only available in China, with the company touting its camera and artificial intelligence capabilities.
In the first quarter of 2024, Honor is the smartphone manufacturer with the largest market share in China. According to data from International Data Corporation.
The brand has been driving aggressive growth since it was spun off from Huawei in 2020 to avoid U.S. sanctions. It has since launched a number of high-end phones in an attempt to challenge the likes of Apple and Samsung on the global stage.
The term “foldable device” refers to smartphones with bendable displays. There are currently two styles on the market – smartphones that fold like a book, and smartphones that fold vertically like old-school flip phones but without a visible hinge.
Honor has launched a book-style foldable phone in the market called Magic V2. The Magic V Flip is its first vertically foldable phone.
CNBC first reported in February that Honor would launch a flip phone this year.
Having both types of foldable smartphones gives Honor a stronger foothold in the market. The global foldable market grew 49% year-on-year In the first quarter of 2024, it will grow faster than the overall smartphone market.
The Magic V Flip will compete with similar devices from the likes of Oppo, Vivo, and Samsung.
Honor has heavily promoted artificial intelligence features on its phones, which have become a big talking point for device makers as they look to differentiate their phones from rivals.
The Chinese company said it has a feature called “Honor AI Portrait Engine” that can improve the image quality of photos with blurred backgrounds.
While the Magic V Flip was only launched in China, Honor often brings many of its devices to international markets.
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