Delta Air Lines ties loyalty program to Uber, ends partnership with Lyft | Wilnesh News

Delta Air Lines Combining its lucrative SkyMiles loyalty program with Uber The airline will end an eight-year partnership with its smaller ride-hailing rival this spring, the companies announced Tuesday Lyft.

Once customer accounts are linked, Delta SkyMiles members can earn 1 mile for every $1 spent on UberX airport rides, and every $1 spent on “premium rides” like Uber Comfort and Uber Black. Earn 2 miles and 3 miles for every $1 spent on Uber Reserve trips. For Uber Eats food delivery, members can earn 1 mile for every $1 spent on restaurant and grocery store orders over $40.

“With record numbers of travelers flying, we’re committed to making your trip to the airport as efficient, affordable and stress-free as possible,” Uber CEO Dara Khosrowshahi said in a press release .

Delta Air Lines and other airlines have expanded partnerships to earn and use frequent flyer miles as part of loyalty programs that generate billions of dollars in revenue for airlines. Other Delta partners include Starbucks, hertz and Ticketmaster.

Customers who link their Lyft accounts to Delta will be able to earn miles until April 7, a Delta spokesperson said.

“Customers with linked accounts will receive direct communication from Delta and Lyft about the transition in the coming days,” the spokesperson said. “We are excited to partner with Lyft to benefit loyal customers who collectively Billions of miles won.”

The airline did not comment on why it switched ride-hailing partners, although Delta’s credit card partners said American Express Offers some cardholders points that can be used for Uber rides and food delivery.

Delta Air Lines, which reported quarterly earnings on Friday, projected at its November investor day that it will generate about $7 billion in revenue from the American Express partnership by 2024 and set a long-term target of $10 billion per year. Target.

Lyft had 24.4 million active riders as of the end of the third quarter, and customers booked more than 216 million rides on the platform in the three months ended September 30, a record high and 16% annual growth.

Meanwhile, Uber’s ride-hailing and food delivery platform had 161 million monthly active users as of the end of September, and its customers posted more than 2.8 billion rides in 2019, including delivery, freight, ride-sharing and private rides. car.

Uber last year launched a shuttle service from Manhattan to New York’s LaGuardia Airport.

Delta Air Lines and Uber announced a new partnership at the CES tech show in Las Vegas, with Delta also saying it would launch an artificial intelligence-powered “assistant” in its app and make in-flight entertainment changes The system is upgraded.