Puma logo (left) and Sun Day Red Tiger logo (right)
Source: United States Patent and Trademark Office
Sun Day Red isn’t out of the woods yet when it comes to trademarking its logo.
Footwear giant Puma files last-minute notice of objection against Tiger Woods logo associated with its Sun Day Red brand Archive last week.
The German sneaker and apparel company said the Sun Day Red logo was too similar to the one Puma has used since 1969.
Puma said in the filing: “Due to the confusing similarities between the trademarks and the identical, legally identical or closely related nature of the parties’ goods and services, consumers are likely to be confused as to the challenged trademarks and the Leaping Cat logo. .
A side-by-side comparison shows the Puma logo (left) and the Sun Day Red Tiger logo (right).
Source: United States Patent and Trademark Office
The shoes feature the Puma logo (left) and the Sun Day Red Tiger logo (right).
Source: U.S. Patent and Trade Office
“We are extremely confident in our trademarks and logos,” TaylorMade said in a statement to CNBC.
Josh Gerben, Trademark Attorney Tanning IPsaid the challenge from Puma was “significant”.
“This is a real battle,” said Gerben, whose company is not involved in Puma’s lawsuit. “Any time you file a public lawsuit, you’re likely to lose. I think Puma’s lawsuit is legal.”
Gerben said a settlement could still be reached before the case goes to trial in September 2026.
Gerben said there are far fewer trademark disputes over logos than there are over names or slogans.
“The tiger must have a target on its back,” he said. “He’s big enough to move the market.”
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