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Elon Musk’s social media site people.
For most users, X Premium is an opt-in paid subscription service. According to the standard, it consists of three levels: “Basic”, “Advanced” and “Advanced+” X Help Center. Subscriptions provide users with access to exclusive features, such as the option to display a blue checkmark on their profile. Basic internet service starts at $32 per year in the US, while Premium+ costs $168.
Last week, Musk said that accounts with more than 2,500 verified subscription trackers on the platform will get Premium features for free, while accounts with more than 5,000 will get Premium+ for free. a post. X CEO Linda Yaccarino shared Musk published the post late Wednesday as the features began rolling out.
On Wednesday, many users, including some CNBC reporters, received notifications that they had received free subscriptions as “influential members of the X community.” The company said it reserves the right to cancel subscriptions “at its sole discretion.”
Musk launched the X subscription service to supplement the platform’s advertising revenue. In the wake of Musk’s controversial Twitter acquisition in late 2022, many advertisers have exited the platform or stopped buying ads entirely.For example, in November 2023, companies like disney and apple X pauses online advertising campaign after Musk endorses conspiracy theory.
It’s unclear how long users will have access to free premium features, or whether they can opt out of the service.
X responded to CNBC’s request for comment via an automated message.
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