Xreal, the maker of augmented reality glasses, has launched a connected Beam Pro mobile device that allows users to capture spatial video and 3D images.
Axel
BEIJING — Games and movies from the Google Play Store app can now be viewed in three dimensions on a new Android mobile device from Xreal, maker of augmented reality glasses. Alibaba– the supporting startup said on Tuesday.
該公司的最新產品Beam Pro 是一款類似智慧型手機的設備，可以與AR 眼鏡一起用作虛擬滑鼠，並將耳機連接到Google Play 商店應用程序，包括遊戲、電影串流媒體和社交媒體應用program.
Augmented reality imposes digital images on the real world, giving people wearing AR glasses the impression of being in a 3D virtual space.
How Xreal’s Latest Product Launch Shows letter Although Apple launched its highly anticipated VR products this year, Google has continued to dabble in headsets after the retirement of Google Glass.
appleVision Pro allows users to view digitally captured versions of applications and the real world using what the company calls spatial computing technology.
Xreal sells a line of AR glasses, some weighing just 72 grams (2.5 ounces), that display the screen of a connected laptop, smartphone or game console. The Beam Pro, which connects to the glasses via a wire, is expected to start shipping in the U.S. in August, with prices starting at $199.
Xu Chi, founder and CEO of Xreal, said in an interview with CNBC: “We hope that this product will eventually become a hero product that people really like.”
“I think this is actually going to be the new category standard,” he said, adding that some smartphone makers might “actually want to go that route.”
Xu said one of the challenges to wider adoption of AR glasses is the lack of content to incorporate images produced by users.
This year that started to change. The Beam Pro has two cameras that can capture pictures and videos for three-dimensional viewing in AR glasses, similar to the Apple Vision Pro’s advertised ability to capture “photos and videos in 3D space.”
Xreal says Beam Pro uses Nvidia CloudXR technology for image rendering and QualcommSnapdragon spatial computing platform. The startup said it is also working with Amazon Web services explore ways to improve product processing power and functionality.
IDC research shows that Xreal will rank first in the global AR headset market share in 2023.
Ramon T. Llamas said: “Companies like XREAL and Rokid have proven that there is an audience for AR glasses that can consume games and multimedia content without spending thousands of dollars, which will undoubtedly attract the attention of other companies looking to do the same.” IDC Expansion the research director of the Reality/Virtual Reality team said in an April report.
A pair of Xreal AR glasses costs about $200 to $400, depending on the model and promotions.
That means a set of Xreal AR glasses and Beam Pro costs well under $1,000. Apple’s Vision Pro sells for $3,500.
Different users wear different glasses
Xreal has sold “nearly 400,000 pairs” of AR glasses since its launch in 2017, Xu said.
The company said in January that it had shipped 350,000 pairs of AR glasses. Around the same time, Xreal said it received a $60 million capital injection, The startup is valued at more than $1 billion.
I think this will take cloud gaming to the next level.
Xu Chi
Founder and CEO of Xreal
Xu said he expects tech glasses to develop in three directions simultaneously, from heavier and more expensive virtual reality headsets to lightweight frames that can be worn all the time.
“Unfortunately, we’re not going to see an iPhone-like moment where everyone is focused on one point,” he said, noting the diversity of headphone experiences. “I’m sure different people will find different flavors and combinations there. But none of them have taken off yet.”
It’s unclear how many units of Apple’s Vision Pro have been sold since its launch in the United States earlier this year. The headphones will be available outside the United States on June 28, starting in China, Hong Kong, Japan, and Singapore.
Beam Pro launched in China at the end of May. As of June 12, order volume has reached nearly 5,000 units, Xu said, adding that he hopes the order volume will reach around 10,000 units by the end of the promotion period in mid-June.
Cloud gaming potential
Xu expects that by the end of August or early September, the Xreal Beam Pro will be able to use 5G cellular networks in addition to Wifi.
Xu said that 5G support has created new opportunities for the development of cloud games, and Xreal is already negotiating with major cloud game companies around the world.
“I think this (will) take cloud gaming to the next level, because honestly, if you’re just playing cloud gaming on your phone, the size of the screen doesn’t mean much, but (when) you can put AR glasses on There, you have a huge screen,” Xu said.
Cloud games rely on remote servers and network connections, and only need to download a small file to provide people with a smooth gaming experience.
As for non-game applications, Xu said Xreal’s strategy is to build on people’s existing technology habits of using smartphones and slowly transform them into 3D spaces.
“We’re not trying to drastically change the way people use technology, right?” he said. “We’re trying to take small steps and move faster.”
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