Tim Cook tweets ahead of event
As usual, the Apple CEO posted a tweet on X ahead of the event. “Apple Park sparkles! #AppleEvent,” read an accompanying image of a rainbow structure on the company campus. The slogan for the event is “It’s Glowtime,” which seems to hint at changes to Siri with Apple Intelligence, which will now glow around the borders of the iPhone screen instead of displaying the standard Siri bubble at the bottom of the display.
——Todd Haselton
Apple needs to prove its AI products aren’t failures
Apple Intelligence was unveiled at Apple’s Worldwide Developers Conference in Cupertino, California on June 10, 2024.
Source: Apple
Apple needs to convince people to upgrade to the latest iPhone and prove to Wall Street that the iPhone upgrade cycle is underway. One way it’s trying it is by partnering with Apple Intelligence, a service the company announced in June. Customers can use artificial intelligence to generate emojis, emails, notes and more. It will also leverage OpenAI’s ChatGPT. However, some of these features won’t be available until the end of the year, and so far, AI devices have been unsuccessful.
Apple’s iPhone sales in the third fiscal quarter fell 1% year-on-year to US$39.29 billion, accounting for approximately 46% of the company’s total sales. “We’re growing year over year on a constant currency basis,” Apple CEO Tim Cook told CNBC’s Steve Kovach in June. “That’s how we look at it from an operational perspective.” Way.
—Todd Haselton and Steve Kovacs
Apple analyst Kuo says these are two important things to watch today
iPhone 15 Pro was unveiled at the “Wonderlust” event held at Apple headquarters in Cupertino, California on September 12, 2023.
Loren Elliott | Reuters
Apple supply chain analyst Ming-Chi Kuo said the two most noteworthy things on Monday are iPhone pricing and the availability of Apple Intelligence. The iPhone Pro has always started at $999 in the U.S. since 2017, but the larger iPhone 15 Pro Max is $100 more expensive than the iPhone 14 Pro Max — and has at least twice the storage capacity. Apple Intelligence is currently in preview beta, with some of its best improvements, such as a smarter Siri, expected to launch later this year or next year.
— Todd Haselton
There is a “Free Speech Zone”
The “Free Speech Zone” outside Apple headquarters.
KIf Leswin | CNBC
I noticed this “Free Speech Zone” sign on the way in. For example, in June, CSAM demonstrators Appeared at the company’s Worldwide Developers Conference. In addition, protesters hunger strike Speak out against changes to restrict Apple AirDrop in China outside the Apple Park Visitor Center in December 2022.
— Keefe Leswin
We’re heading to the Steve Jobs Theater, where the iPhone launch will be held
Steve Jobs Theater
Keefe Leswin | CNBC
We had just arrived at Apple’s Cupertino campus and were walking to the Steve Jobs Theater. Apple typically releases new iPhones on campus, in contrast to events such as the Worldwide Developers Conference, which are held outdoors. It’s a cloudy day.
Update: The weather is no longer cloudy. This is California weather for you.
— Keefe Leswin
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